Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of our B2B2C digital marketing vertical. This role requires a strategic thinker with expertise in user engagement and lifecycle marketing. You will lead the planning, execution, and optimization of our enrollment and engagement  campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused.
In this role, you will work with our product and customer success teams to maximize enrollment in Color’s program , and maximize the level of engagement of enrolled participants regularly in the program. You will deeply understand our user behaviors, segment them based on what nudge strategies effectively get them to take action on their health, and ideate and execute on campaigns that reflect these understandings and help grow our end-to-end communication strategy with end-users.
Our Ideal Candidate Will Have:3-5+ years of experience in digital marketing, with hands-on experience using Braze.Proficient in email design and campaign set-up in Braze. Strong analytical skills and proficiency with reporting tools to measure and optimize performance.Experience crafting and executing digital and multichannel  strategies to drive engagement, including webinars, in-product outreach, text and email.Proven ability to collaborate cross-functionally to ensure effective campaign execution and drive tool optimizations.Experience with user segmentation, personalization, and lifecycle marketingCreative mindset with the ability to turn ideas into actionable campaigns.Highly organized and capable of managing multiple projects simultaneously.Exceptional writing and editing skills, translating to the ability to write concise and creative copy for a variety of campaigns A passion for healthcare, technology, and making a positive impact on people's lives is a plus.
Nice to Have:Healthcare B2B2C healthcare marketing experienceExperience using behavioral health and nudge theory to drive user engagementExperience working on in-product notificationsExperience working with Metabase, Google Suite
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