As Lifecycle Marketing Manager – Advocacy, Referrals & Reviews, you’ll lead strategies to drive customer advocacy, referrals, and product reviews, strengthening brand awareness, retention, and customer acquisition. As a player coach, you'll balance both strategic planning and hands-on execution while directly managing one team member (lifecycle marketing specialist). You'll develop and execute multi-channel programs—including digital, email, and live events—to engage customers, encourage referrals, and amplify Sage’s presence across review sites and advocacy platforms. By optimizing review capture, managing responses, and leveraging insights, you'll increase brand credibility, customer loyalty, and new customer growth.

Why Sage? What's In it for you?
Sage empowers small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI

You'll have the opportunity to sharpen your skills and advance your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities.

About Your Team & Leader
The Customer (Lifecycle) Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Your new leader is known as “a people leader first, a marketer second.” She fosters a high-performing, autonomous environment without micromanagement, offering mentorship and strategic guidance. With a people-first approach and data-driven mindset, she removes obstacles, builds cross-functional partnerships, and sets clear priorities. Transparency, accountability, and open communication are core to her leadership, ensuring her team feels supported, empowered, and set up for success.

Location Requirement: Hybrid; 3 days per week from our Atlanta office (619 Ponce de Leon Ave)

Minimum Qualifications:
• 4+ years of experience in Lifecycle / Customer Marketing with a focus on customer advocacy, referral, or review strategies.
• Proven ability to build and scale advocacy programs, driving customer reviews, referrals, and brand advocacy across digital, email, and live events.
• Experience managing advocacy initiatives across review platforms and referral networks, turning insights into actionable strategies.
• Strong analytical and strategic thinking skills, with the ability to leverage customer insights, review trends, and competitive benchmarks to optimize programs.
• Effective communication skills, with the ability to craft compelling advocacy messaging and collaborate cross-functionally with Product Marketing, Customer Success, and Content teams.
• Comfortable coaching, mentoring, and guiding a direct report, providing feedback and support while balancing individual execution with leadership responsibilities.
• Confident working in ambiguity, with a scrappy, problem-solving mindset—able to build new processes, optimize what’s broken, and adapt quickly to change.
• Autonomous and resourceful, able to take ownership of projects with minimal guidance while ensuring alignment with business goals.