Lifecycle Marketing Manager Job Description: As Lifecycle Marketing Manager – Advocacy, Referrals & Reviews, you’ll lead strategies to drive customer advocacy, referrals, and product reviews, strengthening brand awareness, retention, and customer acquisition. As a player coach, you'll balance both strategic planning and hands-on execution while directly managing one team member (lifecycle marketing specialist). You'll develop and execute multi-channel programs—including digital, email, and live events—to engage customers, encourage referrals, and amplify Sage’s presence across review sites and advocacy platforms. By optimizing review capture, managing responses, and leveraging insights, you'll increase brand credibility, customer loyalty, and new customer growth. Why Sage? What's In it for you? Sage empowers small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://youtu.be/TaXRflh0Nz4?si=\_CVy334Jf-fmYPPI You'll have the opportunity to sharpen your skills and advance your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities. About Your Team & Leader The Customer (Lifecycle) Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Your new leader is known as “a people leader first, a marketer second.” She fosters a high-performing, autonomous environment without micromanagement, offering mentorship and strategic guidance. With a people-first approach and data-driven mindset, she removes obstacles, builds cross-functional partnerships, and sets clear priorities. Transparency, accountability, and open communication are core to her leadership, ensuring her team feels supported, empowered, and set up for success. Location Requirement: Hybrid; 3 days per week from our Atlanta office (619 Ponce de Leon Ave) Minimum Qualifications: • 4+ years of experience in Lifecycle / Customer Marketing with a focus on customer advocacy, referral, or review strategies. • Proven ability to build and scale advocacy programs, driving customer reviews, referrals, and brand advocacy across digital, email, and live events. • Experience managing advocacy initiatives across review platforms and referral networks, turning insights into actionable strategies. • Strong analytical and strategic thinking skills, with the ability to leverage customer insights, review trends, and competitive benchmarks to optimize programs. • Effective communication skills, with the ability to craft compelling advocacy messaging and collaborate cross-functionally with Product Marketing, Customer Success, and Content teams. • Comfortable coaching, mentoring, and guiding a direct report, providing feedback and support while balancing individual execution with leadership responsibilities. • Confident working in ambiguity, with a scrappy, problem-solving mindset—able to build new processes, optimize what’s broken, and adapt quickly to change. • Autonomous and resourceful, able to take ownership of projects with minimal guidance while ensuring alignment with business goals. Key Responsibilities: • Review Strategy & Execution: Develop and manage strategies to increase customer review volume and engagement across key platforms. Ensure timely responses and oversee the closed-loop feedback process to strengthen brand credibility. • Review Insights & Competitive Benchmarking: Analyze and report on customer sentiment trends, sharing insights with internal teams to refine product positioning and messaging. Benchmark competitor performance on review scores, volume, and trends to identify opportunities. • Multi-Channel Review Capture & Optimization: Optimize digital, email, and community engagement touchpoints to increase organic and incentivized customer reviews and improve response rates. • Referral & Advocacy Program Management: Develop and execute customer referral programs, recruit and nurture brand advocates, manage advocacy events, and create success stories to drive retention, engagement, and brand advocacy. • Platform Monitoring & Emerging Opportunities: Identify and evaluate new review platforms while managing incentive funds and budgets for key review sites. • Content Management & Brand Alignment: Maintain accurate and engaging advocacy content across internal systems, ensuring alignment with brand guidelines. • Cross-Functional Collaboration: Partner with Product Marketing, Web Content, and Customer Success to amplify customer advocacy and integrate positive reviews into marketing efforts. Benefits? We have plenty. • Competitive annual bonuses • Comprehensive health, dental, and vision coverage • 401(k) retirement match (100% matching up to 4%) • 32 days paid time off (22 personal days & 10 national holidays) • 18 weeks of paid parental leave (offered 1 year after the start date) • Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list) • Sage Foundation: 5 days paid yearly to volunteer • $5,250 tuition reimbursement per calendar year starting 6 months after the hire date • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) #LI-CH1 Function: Performance Marketing Country: United States Office Location: Atlanta Work Place type: Hybrid Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/ Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.