Our large finance and advisory client is looking for a contract Lifecycle Marketing Manager. This is a hybrid role local to Salt Lake City, UT.

As a Lifecycle Marketing Manager for the client Member Business Unit, you will play a critical role in driving growth, adoption, awareness, and usage of Member Benefits. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.

Contract Duration: 4-Months

Required Skills & Experience Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS. A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale. Strong analytical skills with experience using various testing methodologies. Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions. Effective verbal and written communication skills. Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Desired Skills & Experience Nice to have: MBA or other advanced degrees Previous finance, tech, and insurance industry experience
What You Will Be Doing
Daily Responsibilities Own data-driven marketing initiatives focused on growth for member benefits, specifically client acquisition. Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals. Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial use, repeat bookings, and upsell. Manage an experimentation roadmap for full-funnel program performance, analyze campaign performance, and optimize campaign performance based on key performance indicators (KPIs). Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns. Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership. Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders. Direct campaign priorities with Lifecycle Marketing Tech Ops.

You will receive the following benefits:

Medical Insurance - Four medical plans to choose from for you and your family Dental & Orthodontia Benefits Vision Benefits Health Savings Account (HSA) Health and Dependent Care Flexible Spending Accounts Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance Hospital Indemnity Insurance 401(k) including match with pre and post-tax options Paid Sick Time Leave Legal and Identity Protection Plans Pre-tax Commuter Benefit 529 College Saver Plan

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.