Lifecycle Marketing Manager - Retention & Migration Job Description: As the Lifecycle Marketing Manager focused on retention, value and migration - you'll lead the development and execution of strategies that strengthen customer relationships, drive product adoption, and maximize brand value (e.g. membership). As a player coach, you'll balance both strategic planning and hands-on execution while directly managing one team member (lifecycle marketing specialist). Your focus will be on retention, engagement, and ensuring customers are using the right solutions, including migration campaigns that will require your willingness to deeply learn and understand Sage Intacct. This includes crafting campaigns that encourage training and feature utilization, guiding customers toward the best-fit offerings, and executing retention strategies to reduce churn. You'll also manage transactional communications—such as billing updates, price changes, and policy updates—turning these moments into opportunities to reinforce value and enhance the customer experience. Why Sage? What's In it for you? Sage empowers small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://youtu.be/TaXRflh0Nz4?si=\_CVy334Jf-fmYPPI You'll have the opportunity to sharpen your skills and advance your career at a stable, global software company with products consistently ranked #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities. About Your Team & Leader The Customer (Lifecycle) Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Your new leader is known as “a people leader first, a marketer second.” She fosters a high-performing, autonomous environment without micromanagement, offering mentorship and strategic guidance. With a people-first approach and data-driven mindset, she removes obstacles, builds cross-functional partnerships, and sets clear priorities. Transparency, accountability, and open communication are core to her leadership, ensuring her team feels supported, empowered, and set up for success. Location Requirement: Hybrid; 3 days per week from our Atlanta office (619 Ponce de Leon Ave) Minimum Qualifications: • 5 years of experience in Lifecycle/Customer Marketing at a global company with multiple software product offerings. • Proven experience designing and executing end-to-end lifecycle campaigns that optimize customer journeys, drive engagement, retention, and migration. • Strong understanding of churn drivers and proactive retention strategies. • Ability to tailor messaging for different customer segments and touchpoints, ensuring clarity and relevance across various audiences with a content-led, customer-first approach. • Proven ability to build collaborative relationships across multiple teams, including Product Marketing and Customer Success. • Strong analytical skills, with experience managing budgets, tracking, analyzing, and reporting on key retention and engagement metrics to optimize campaign performance and ROI. • Comfortable providing recommendations and challenging perspectives to drive optimal customer and business outcomes. • Eagerness to deeply learn a strategic priority product to effectively support migration campaigns. • Comfortable coaching, mentoring, and guiding a direct report, providing feedback and support while balancing individual execution with leadership responsibilities. • Confident working in ambiguity, with a scrappy, problem-solving mindset—able to build new processes, optimize what’s broken, and adapt quickly to change. • Autonomous and resourceful, able to take ownership of projects with minimal guidance while ensuring alignment with business goals. Key Responsibilities: Key Responsibilities: • Customer Education & Engagement: Educate customers on product features and benefits to drive adoption, retention, and long-term value. Support customer engagement through training programs, meet-ups, roadmaps, advisory boards, and forums. • Multi-Channel Communication & Value Messaging: Develop and manage multi-channel campaigns that reinforce product value, optimize solution adoption, and drive retention. Collaborate with CX, Customer Success, and Marketing teams to align messaging and simplify communication. • Product & Customer Insights: Collect and analyze customer usage data, feedback, and behavioral trends. Share insights with Product Marketing and Training teams to refine positioning, improve education programs, and enhance customer experiences. • Brand Value & Membership Programs: Expand customer relationships through branded value initiatives, including Membership, customer forums, and communities. Work with CX teams to enhance brand experiences and deliver compelling value propositions. • Customer Segmentation & Migration Strategy: Segment customers based on value needs, product usage, and predictive analytics to inform migration strategies. Partner with Marketing Data teams to refine propensity models and define migration likelihood. • Retention Strategy & Campaign Execution: Develop and execute customer retention strategies, identifying at-risk customers and implementing proactive retention initiatives. Analyze churn drivers and optimize programs to improve customer loyalty. • Data-Driven Decision-Making & Reporting: Track and analyze key retention metrics (e.g., churn rate, customer lifetime value) to measure campaign effectiveness. Deliver actionable insights and recommendations to improve retention strategies. Function: Performance Marketing Country: United States Office Location: Atlanta Work Place type: Hybrid Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/ Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.