Lifecycle Marketing Specialist Location: minnetonka, MN, US Job ID: 54220 Category: Marketing **Stratasys is a world leader in 3D printing!** **Stratasys** is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care. **The Lifecycle Marketing Specialists role i** s to lead, facilitate and manage email campaigns, automation, and engagement strategies. You’ll be responsible for creating and writing email content, building and optimizing email flows in Marketo/HubSpot, and collaborating with marketing stakeholders and PMMs. A key part of this role is proactively engaging with the marketing team to gather content and ensure timely execution. **Essential Duties and Responsibilities include the following:** + Email Marketing & Automation – Plan, build, and execute email campaigns, including nurture flows, lead scoring, newsletters, email blasts, and event/webinar communications in Marketo/HubSpot. + Content Creation & Copywriting – Write compelling, education and conversion-driven email content, ensuring messaging aligns with business goals. + Content & Stakeholder Collaboration – Work with product marketing and regional teams to develop email plans & content, actively following up to ensure timely delivery of assets and approvals. + Lifecycle & Nurture Journeys – Design and implement evergreen nurture flows, automated customer journeys, and lifecycle campaigns across multiple touchpoints. + Segmentation & Data Management – Manage list uploads, audience segmentation, and database accuracy. + Reporting & Optimization – Track open rates, CTR, conversions, and optimize campaigns through A/B testing and insights. + Process & Platform Management – Ensure data accuracy and integration with CRM (Salesforce), manage workflow tracking on Monday boards. **Basic Qualifications** + 2+ years of experience in email Marketing or lifecycle marketing. + 2 or more years’ experience creating and managing automated email flows, evergreen nurture campaigns, and customer journey communications. + 2 or more years’ Hands-on experience with Marketo, HubSpot, or similar ESPs. **Preferred Qualifications** + Strong email content creation and copywriting skills. + Knowledge of email best practices, segmentation, automation, and A/B testing. + Salesforce CRM knowledge and experience. + Analytical skills – ability to interpret data and optimize campaigns. **Travel required: None** We believe our people are the heart of our success. That’s why we’ve designed a comprehensive Total Rewards program that goes beyond the basics and supports our _People First_ strategy. When you join Stratasys, you’ll gain access to benefits and perks that will support you and your family both inside and outside of work. For this position, the typical annual starting base salary is from $70,000-$85,000 base salary, this number does not reflect eligible variable incentive pay. This range represents a good faith estimate for this position. **Your individual base pay** will depend on your skills, qualifications, geographical location, and/or experiences. **What you will be part of:** + **Company Overview -** https://www.stratasys.com/en/about-us/history/ + **Our Culture and Values -** https://www.stratasys.com/en/about-us/culture/ + **Our Sustainability “3D Printing a Better Tomorrow”** **_-_** https://www.stratasys.com/en/about-us/sustainability/ + **Our Locations** **_-_** https://www.stratasys.com/en/contact-us/office-locations/ + **Check out our Video -** https://www.youtube.com/watch?v=6wmDfmt2bNI **To perform this job successfully** , an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. **Stratasys** is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. Please view Equal Employment Opportunity Posters provided by OFCCP here