**Our Purpose** _Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** Loyalty Rewards & Platforms Product Director Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base, including issuers, acquirers, and merchants. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business Test & Learn experimentation, and data-driven information and risk management services. Our product team loves solving complex problems utilizing data and analytics, and we also obsess about customer experience. Role Objective: Mastercard Consumer Acquisition & Engagement team works with Mastercard’s banking and merchant customers to improve the value of their customer interactions leading to higher engagement and profitability. Rewards team is in charge of MarTech (e.g. loyalty platforms, redemption options, campaign management, marketing automation platforms..etc.) which provides end-to-end solutions and packages that drives customer stickiness and improves customer lifetime value by incentivizing repeat transactions. This role also defines the consulting services to be provided to customers to complement MarTech solutions (e.g. loyalty strategy). This role works closely with Mastercard account management, sales and business development teams, to define and implement market-wide engagement and loyalty programs, creating solutions combining internal assets and external vendors and project managing the implementation of those complex marketwide solutions to ensure successful launch. This role is responsible for Rewards product management for the Eastern Europe, Middle East and Africa. division, which consists of 81 markets including Turkiye, Ukraine, UAE, Saudi Arabia, Egypt, Nigeria, Kenya, South Africa..etc. Responsibilities: • Create End-to-end loyalty reward solutions and packages for B2B and B2C environment • Work with global and regional teams to roll-out new reward based solutions in EEMEA, by leading the cross-functional product enablement process • Responsible for Loyalty local vendor management including onboarding, risk management and billing processes. Identify suitable vendors to partner with to enhance existing rewards solutions (e.g. new redemption options, gamification…etc.) or to provide automated and profitable consumer engagement tools (e.g. automated campaign management / marketing) • Develop proposals and business cases to enhance rewards propositions and accelerate go to market • Support head of Rewards & Offers with the development of regional Rewards strategy • Analyze market trends, competition and MarTech vendors to inform product and go-to-market strategies. • Collect input from customer teams, customers and third parties regarding existing solutions and possible enhancements of product offerings • Conduct opportunity assessments on new ideas and concepts • Partner cooperatively with country teams and sales team to bring MarTech solutions to the customers • Fully own the day-to-day management of existing products • Oversee project deliveries and pilot launches, including end-to-end project overview, process creation and documentation, timeline management and cross functional alignment • Support with ad hoc requests from customers, sales and market teams • Provide input to global product on regional client needs, emerging use cases and feature functionality required to unlock sales and strengthen right to win on key segments. • Accountable for identification, qualification, and execution of EEMEA regional technology partnerships in collaboration with global product teams. All About You Bring marketing expertise at the intersection of tech, data, campaign management and execution to deliver scalable loyalty solutions A customer centric, agile, insight-driven creator with strong problem-solving skills and an orientation to deliver results complements the following: • Minimum 8 years of work experience in the loyalty space, including 4 years in Marketing Technology, product management experience preferred • Good knowledge of loyalty strategies and capabilities, marketing technologies, digital marketing and vendors in the Middle East, Turkey, Ukraine, Central Asia and Africa • Ability to translate knowledge about / experience in the payments and merchant market and media landscape in EEMEA including digital and offline channels, to work with stakeholders to implement highly successful integrated, digital and omnichannel acquisition and activation • Expertise designing, executing, measuring, and optimizing acquisition and new product launch digital performance marketing campaigns strategies and tactics, including offers, creative, messaging, channels, and journey design and management • Strong knowledge of digital, social, search media and ad and mar-tech ecosystem for unknown and known audiences to enable acquisition, activation, conversion, and new product launch; has successfully managed end-to-end to delivery of major campaigns to deliver business outcomes. • Expert project manager with ability to manage marketing, creative and enabling tech processes including the direction of agencies, partners and vendors. • Strong ability to simultaneously manage multiple time sensitive projects and tasks across multiple disciplines with competence in managing projects of scale with multiple deliverables • Ability to adapt and can perform efficiently against tight timelines; can operate effectively in ambiguous situations • Strategic thinker with the ability to identify, articulate and mitigate / manage potential risks/opportunities complements problem solving skills and the ability to make sound decisions in challenging situations and fast paced environments • Passion for data, analytics and insights to inform, measure and continuously improve • Creative and curious about new digital marketing solutions and their practical application • Self-motivated; superior personal accountability to get the job done; thrives in a fast-paced environment **Corporate Security Responsibility** All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: + Abide by Mastercard’s security policies and practices; + Ensure the confidentiality and integrity of the information being accessed; + Report any suspected information security violation or breach, and + Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.