ACHIEVING COMPANY TARGETS

Ensure sell-in and sell-out volume targets are achieved through account-specific business plans and strategy for the top Luxury customers calendar of activities hinged from the Brand and Channel strategy for the channel

Leads total channel profitability by ensuring the Channel and Customer P&L and drives efforts to ensure delivery of the net sales targets for the channel

Full understanding of the S&OP process and ensuring forecast accuracy for Solid Wine and Wine Century

Ensures achievement of the sell-out target of the Luxury Channel by driving sales via HNWI sell-out programs and wholesaler loyalty programs

Achieve the “glass in hand” objective for the Luxury channel

Establish a database for the HNWI network

Develop and follow an efficient calling cycle that will allow maximum coverage of his/her key KTV and reseller accounts.

Optimize distribution and inventory in relevant accounts. 

Establish and nurture a sustainable relationship with key customers 

Collaborating with the Marketing and Trade Marketing teams, ensure visibility, cut-through and ample quantity of Last 3 Feet materials of key PRPI brands.

Ensure that commercial and/or brand building objectives are fully leveraged in all existing contracted/supported accounts and spends are maximized

Conduct product training with key stakeholders.

Monitor and report key market trends and propose actions.

Track pricing and highlight anomalies as part of the global pricing tool.

Monitor and report Grey Market Activity (GMA) in market.

Meet weekly/monthly reporting requirements:  Competitors trade activities, KTV and reseller price surveys, depletion reports (contracted/supported outlets). 

Ensure compliance with Sustainability and Responsibility guidelines

Leads the monitoring of the Trade Terms Agreement with relevant KTVs and Chinese wholesalers from volume build to sign-off which includes internal and external routing

ENGAGEMENT

Establish and nurture close relationships with HNWI individuals and groups (PR), Chinese and Luxury channel wholesalers and other sub-channels like KTVs, Chinese restaurants and Chinese associations

Seek out new leads to expand the HNWI network

Map out, design and execute engagement and retention activities, such as but not limited to, tasting programs, private HNWI selling dinners, presentation of high-end collectible items throughout the fiscal year

CONVERSION

Understand the ultra-premium/luxury landscape and share market intel with the commercial and marketing teams

Convert and retain competitive drinkers

EVENT MANAGEMENT

Organize and facilitate events for HNWI and KTVs

Lead and mobilize the partner third party agency

Coordinate with Brand team for complimentary requirements

Selection and training of brand promoters

BUDGET AND CONTROLS

Evaluates all investment activities to ensure that agreed returns are achieved.

Follows the event mechanics and adjusts if needed to get the best possible results

Tracks both the A&D and A&P budget spending allotted to his/her channel

Ensures compliance to Pernod Ricard S&R initiatives

 Knowledge and Skills Requirements:

College graduate.

Relevant experience and/or understanding of Premium Wine and Spirits or Luxury Industry.

Strong persuasive and negotiation skills with the ability to easily build rapport and develop good working relationships with High-Net-Worth Individuals.

Organized, a self-starter, trustworthy and easily motivated

Good presentation skills.

Positive “can-do” attitude.

Good command of MS office. (Word, Excel, Powerpoint as a minimum)

English, conversational Mandarin and/or Fukien languages

Updated, clean driving license

Functional Competencies:

Basic presentation skills

Easily establishes and develops trust in a working relationship with internal and external stakeholders

Basic knowledge in gathering market intel and turning insight into selling opportunities

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