The Machine Application Specialist provides effective demonstration, safety, operation, maintenance, and application training to customers, internal personnel and varied audiences that support and promote the sale of HOLT products and services focused on the construction industry based primarily on Caterpillar’s construction product line.  The product demonstrator/instructor is the key person to help deliver an outstanding experience for all equipment related programs at HOLT locations and customer job sites.

Essential Functions:

Checks the condition, appearance, and performance of the equipment prior to delivery to the customer.  Travel to customer locations to demonstrate the full functions of the equipment. Works with various levels of the sales department to coordinate scheduling of demonstrations. Provides Product and Application training Operates equipment to demonstrate features and capabilities, communicating operating techniques, displaying effective application & safety practices, and demonstrate the various technologies available on our products. Conducts product training including important aspects involving safety, operation and correct application.  Product and Job Site Evaluation/Recommendations: Evaluate customer jobs to help maximize job site efficiency, machine application and operation, machine selection and configuration, safety of operations, etc. Recommend modifications and improvements, which result in superior product performance, producing greater return to the customer and resulting in machine sales. Sales Support: Provides Subject Matter Expertise (SME) to dealer sales force and Customers at HOLT, Caterpillar, and Customer locations.  Provides support to potential customer purchases, both on and off site, with machine viewing and operation sessions.

Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards.

Requires regular and punctual employee attendance.

Performs other duties as assigned.

 

Knowledge, Skills, and Abilities:

Superior heavy equipment operating skills. Ability to train and participate in the certification process for dealer demonstrator instructors to the level of Certified Dealer Instructor (CDI). Has operational skill, application expertise, and employs a wide range of demonstration, evaluation, analytical and communication techniques and tools. Ability to develop required skills on the majority of Caterpillar product families as determined by Caterpillar’s Equipment Training Solutions standards. Ability to win over potentially hostile audiences. Strong human relation and communication skills, both written and verbal in order to diffuse high pressure and potentially hostile situations when instructing customers. Ability to listen to and understand information and ideas presented through spoken words and sentences. Effective influencing skills, which include teaching, motivating, and developing customers’ technical knowledge of heavy equipment operation. Excellent written and oral communication skills. Must be self-motivated, detail oriented with good analytical skills. Excellent customer service skills.

                 

Education and Experience: 

Minimum of 10 years’ experience operating heavy equipment, preferably with Caterpillar Equipment in heavy construction, quarry/aggregates and or mining industries. Ability to obtain Caterpillar Certified Dealer Instructor certification if not already certified). High School diploma or equivalent required. Valid Driver’s license.

                       

Supervisory Responsibilities:

None

 

Travel:

Regular daily travel to customer locations with 5% being overnight. 

 

Physical Requirements:

To perform this job successfully, an individual must be able to perform each job duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform job duties and responsibilities. This position involves being in stationary positions; additionally, frequent standing, walking, climbing, and reaching. Constant movement and use of limbs; this position requires good manual dexterity, coordination, and stamina. Occasionally moves materials or equipment weighing up to 50 pounds. Constant movement and use of limbs; this position requires good manual dexterity, coordination, and stamina.

Work Environment:

Regularly works outdoors around moving mechanical parts and may be exposed to weather extremes when working outside in conditions that include inclement weather, heat, cold, and humidity. Requires wearing common protective or safety equipment. Works in an enclosed and open vehicle or equipment. Exposure to small quantities of chemicals, dust, steam, high-pressure water and high speed rotating equipment. Occasionally works in extremely bright or inadequate lighting. Exposure to high noise levels and body vibration which can be distracting or uncomfortable. Works in confined work spaces, awkward positions, and high places. Exposure to minor burns, cuts, bites, or stings. Routinely reacts to visual, auditory, and other signals, including alarms and instructions, and is required to visually inspect work.

 

Disclaimer:

Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.

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