Directing all operational aspects including customer service, manpower staffing, and sales in accordance with the company's objective Assess local market conditions and identify current and prospective sales opportunities Develop forecasts, financial objectives and business plans Meet goals and metrics Bring out the best of branch’s personnel by providing training, coaching, development, motivation and locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities Address customer and employee satisfaction issues promptly Network to improve the presence and reputation of the branch and company Stay abreast of competing markets and provide reports on market movement and penetration