**Company description** **About the Company:** Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record. **Overview** **Position Overview:** You will be responsible for driving digital growth for a varied set of clients of Performics. Your role will encompass strategic planning, operational efficiency, client relationship management, and the continuous enhancement of our service offerings. In the process, you will lead a team that assists in achieving the set KPIs for the client organization. **Responsibilities** **Key Responsibilities:** **Client Portfolio Management:** + Ensure operational efficiency and automation in managing multiple client accounts. + Foster client relationships as a Digital Marketing Consultant and enhance client retention and profitability. **Digital Strategy Development and Execution:** + Understand each client's business, revenue model, and goals to develop tailored digital strategies. + Conduct consumer profiling and define target audiences for effective digital targeting. + Create targeted communication strategies and design campaigns to achieve business goals. + Monitor campaign performance and derive actionable insights to optimize strategies and achieve business objectives. **Business Consultancy:** + Map the customer journey, design conversion funnels, and set up tracking mechanisms for all stages of the funnel. + Integrate offline business data with digital data to obtain comprehensive performance metrics across the conversion funnel. + Utilize integrated data analysis to optimize media and business processes, implementing tech solutions for automation and data integration. **Enhancement of Brand Digital Properties:** + Improve brand digital properties, including information architecture, user journey, content, usability, and analytics to enhance brand presence. **Research and Innovation:** + Drive research at domain, platform, and consumer levels to evolve our overall service offering continually. **Cross-Functional Collaboration:** + Collaborate closely with Design, Software Development, Content, and Data Science teams to deliver integrated solutions to clients. + Work in partnership with Business Development teams to deliver compelling and integrated pitches to potential clients.