Position: Manager, Advanced Analytics
Job Location: 850 Cherry Avenue, San Bruno, CA 94066
Duties: Conduct client facing analysis on campaign strategies and performance recommendations. Leverage Tableau Dashboards and Google BigQuery with Walmart first- and third-party data to provide end of campaign analysis and brand-level strategy recommendations. Present media insights during client calls with Walmart advertisers. Present media campaign performance reports and strategic planning consultations with clients. Conduct and present quarterly and annual business reviews for advertisers by providing a holistic analysis across Walmart products and advertising services with tools such as Walmart Ad Center, Google Ad Manager, Adobe Analytics, and The Trade Desk. Work with cross functional team (sales teams, measurement science teams, account managers, search performance managers, and campaign managers) to conduct campaign performance investigations on end-to-end measurement projects. Develop data-driven best practices and contribute to the development of analytics tools and platforms. Develop new tools and dashboards for data analytics leveraging Standard Query Language (SQL) and Tableau Business Intelligence Software. This position does not supervise employees.
Minimum education and experience required: Master’s degree or the equivalent in Business, Finance, Accounting, Statistics, Analytics (any), or related field; OR Bachelor’s degree or the equivalent in Business, Finance, Accounting, Statistics, Analytics (any), or related field and 2 years of experience in data analytics or related field.
Skills required: Experience creating and leading client-facing media analytics, including on camera and in-person presentations, to drive data-driven best practices, recommendations, and guidance. Experience performing hands-on analysis and conducting in-depth investigations with client and sales teams, leading, and executing end-to-end measurement projects, and making actionable recommendations to businesses. Experience developing integrated marketing strategies utilizing analytics and measurement with multiple priorities. Experience mining and manipulating data for digital advertising analytics using Standard Query Language (SQL) queries. Experience with data mining using Google BigQuery. Experience with digital advertising technology, including third party ad-serving and tag management solutions and programmatic ad buying platforms. Experience creating digital Onsite and Offsite Media Key Performance Indicator (KPI) Dashboards using Tableau Business Intelligence Software. Experience with omnichannel marketing, media attribution, and Sales Lift Return on Investment (ROI) measurement, including performance and awareness of online advertising. Experience with project management. Experience speaking to technical topics, including digital marketing analysis and machine learning models, and metrics to non-technical audiences. Experience using Microsoft Excel and Microsoft PowerPoint to develop and present strategic, action-oriented recommendations. Experience with online advertising, targeting and measurement systems and methodologies including data utilization from Google Ad Manager, The Trade Desk, Facebook, Instagram, Tik Tok, and Pinterest. Employer will accept any amount of graduate coursework, graduate research experience or professional experience with the required skills.
Salary Range: $107,950/year to $202,000/year. Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include: Regional Pay Zone (RPZ) (based on location) and Stock equity incentives.
Benefits: At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty and voting. Other benefits include short-term and long-term disability, education assistance with 100% company paid college degrees, company discounts, military service pay, adoption expense reimbursement, and more.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com.
Wal-Mart is an Equal Opportunity Employer.
About Walmart At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people.