Manager, Americas Commercial Marketing
IHG
The Manager of Americas Commercial Marketing will manage the development and execution of marketing initiatives focused on driving commercial performance globally with a primary responsibility for the Americas region. These initiatives include rate-based, commercial partnerships, brands and segments, and Masterbrand or multi-branded campaigns. Manager will ensure effective implementation of initiatives and serve as liaison with internal services, external agencies and hotels for related projects. Optimize all available channels and communication vehicles and develop tactical recommendations to meet commercial objectives. May lead and review the work of less experienced staff by providing mentoring, technical guidance and/or training in daily activities.
**Your day to day**
+ Manage the development and implementation of Commercial Marketing strategies and Americas region-specific programs, ensuring effective/efficient use of all available channels, including but not limited to paid, owned, earned and partner channels and touchpoints
+ Work with cross-functional teams and channel leads to develop plans for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives.
+ Partnering with Marketing Effectiveness to monitor and optimize campaign performance in real-time, ensuring each campaign/initiative has proper controls in place for accurate measurement and analysis; present results and recommendations for next iteration to manager for approval.
+ Lead and execute programs and initiatives, across Global Marketing Shared Services and IHG systems/operations.
+ Support manager with other marketing projects as necessary.
+ Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management.
**What we need from you**
+ 8+ years’ progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing, with demonstrated proficiency in multiple disciplines/processes related to the position.
+ Demonstrated knowledge of marketing principles and concepts and an understanding of marketing best practices across upper/mid/lower funnel tactics
+ Ability to develop and present data-driven recommendations successfully, promotes items persuasively, and shapes the opinions of others.
+ Demonstrated effective problem solving and analytical skills for the purpose of evaluating marketing data and trends, business performance, and resolving issues with marketing programs and/or implementation.
+ Demonstrated creative problem-solving ability and creative thinking skills as evidenced by prior campaigns.
+ Demonstrated project management experience in organizing, planning and executing large-scale marketing projects from conception through implementation and evaluation in a large company.
+ Demonstrated ability to maintain a consistent, high-quality customer-focused orientation, including providing clear, accurate information; explaining procedures or materials or providing supplemental information; anticipating problems or questions.
+ Fundamental knowledge of digital paid media best practices a plus.
+ Proficiency in Excel, Word and PowerPoint required.
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $100,00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
**Important information** :
+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
+ If you require reasonable accommodation during the application process, please click here .
+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
Confirm your E-mail: Send Email
All Jobs from IHG