Marketing & Sales Performance Improvement 

Identify persisting performance gaps in markets with respect to sales volume and share. Work with market MDs and Marketing & Sales functional leaders to identify root cause(s) for the gaps Develop action plans for gap closure and lead implementation with help from local teams Continue to consult with Market M&S leaders to ensure performance (post-improvement) is maintained Provide leadership support for ASEAN Sales Operations Manager

GTM for New Energy Vehicles

Lead development of GTM strategy and overall execution framework for launching new energy vehicles in markets Work with skill teams and markets to align on the strategy and run governance cadence leading to execution Manage the overall execution of the GTM plan

Modernizing Operations

Work with appropriate IMG Skill teams and IT to modernize systems and processes in Marketing and Sales across ASEAN markets Implementation of Salesforce (will involve significant heavy lifting since markets are not resourced to handle the planning and implementation workload) Be the SME for ASEAN region and POV owner for implementation

E-commerce

Lead launch and expansion of ecommerce business stream across ASEAN markets.
Work with IT, Ford Credit, and Markets to introduce convenient / alternate payment methods to improve customer experience and adoption Provide SME support to markets on Demand Generation through targeted Digital Marketing and Lead Nurturing by developing innovative follow-ups and re-targeting processes