**Additional Information** **Job Number** 25036575 **Job Category** Sales & Marketing **Location** Greater China (Hong Kong), Suite 1108 11th Floor Cityplaza One, Hong Kong, Hong Kong, China,VIEW ON MAP (https://www.google.com/maps?q=Greater%20China%20%28Hong%20Kong%29%2C%20Suite%201108%2011th%20Floor%20Cityplaza%20One%2C%20Hong%20Kong%2C%20Hong%20Kong%2C%20China%2C) **Schedule** Full Time **Located Remotely?** N **Position Type** Management **JOB SUMMARY** The Manager, B2B Events & Programs – Asia Pacific reports to the Director, GSO B2B Events & Programs, Asia Pacific and oversees the planning and execution of the region’s B2B digital marketing, content and communication efforts. Responsibilities include managing the B2B APAC digital channels inclusive of, but not included to, website, social media (LinkedIn, Facebook, WeChat, etc) and marketing automation platforms, ideation/execution of campaigns in collaboration with agencies - from conceptualization, asset development to media buy and ROI analysis. Incumbent is also responsible for the curation of the annual B2B content calendar, B2B talking points together with other B2B external / internal communications. This position also supports the APAC B2B customer advisory boards. **CANDIDATE PROFILE** **Education and Experience Preferred** • 4-year degree from an accredited university in Business Administration, Marketing, or related • Minimum 6 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance. • Proficiency in both written and spoken Mandarin and English. • Previous experience in marketing communication and digital marketing is required. • Demonstrated project management skills are essential. **CORE WORK ACTIVITIES** • Serve as subject-matter expert and champion for GSO B2B digital marketing: o Act as project manager to support digital transformation of global (GSO) B2B marketing. o Contribute to the Martech roadmap by sharing knowledge of conceptual / technical know-how o In-depth understanding of systems hierarchy and structure to be able to contribute to the B2B use cases (from technical and feasibility point of view) o Define and set up marketing automation strategy/approach for GSO B2B (inclusive of nurturing flow/stream) o Conduct training to relevant stakeholders o Define and map a seamless customer journey and 360 view of customers from an integrated and automated approach o Manage APAC B2B digital platforms inclusive of website (EN CN), social media (LinkedIn, Facebook, WeChat, etc) • Develop B2B campaigns and manage media buy based on actionable data (ROI analysis) o Develop paid campaign plans for APEC and Greater China in collaboration with relevant stakeholders and agency o Manage the promotion offers in both APEC and Greater China in a creative and flexible approach that caters to the unique needs of each market o Conduct training to properties o Produce extensive ROI reports for leaders/stakeholders on a monthly basis • Formulate and drive B2B digital and content plan for APEC & Greater China o Build content plan and calendar for both APEC and Greater China in collaboration with Area Team and Field Marketing teams o Define B2B WeChat roadmap in collaboration with Greater China Digital team o Manage the content on B2B websites • Manage B2B messaging and talking points for APEC and Greater China regions o Work closely with the local APEC and Greater China publishers alongside with Comms/ PR team on identifying media exposure for topics including business travel, MICE and future trends. o Draft talking points for execs and GSO teams for events (The Exchange, ILTM, etc), and other external speaking opportunities • Support the planning and execution of B2B customer advisory boards o Assist to develop a full year program with content curation, liaison with different disciplines o Work closely with all stakeholders to ensure smooth execution of program **Ensuring Exceptional Customer Service** • Maintain regular communications with sales leaders, and B2B clients to ensure seamless execution and superior customer service prior to, during, and following event. • Plan and lead pre-and post-event team meetings ensuring alignment with all necessary parties and coordination of event details. • Prepare post-event survey, review and summarize feedback, and present results to senior leadership. Reviews customer feedback to improve processes and enhance program materials. Make recommendations for future enhancements, as appropriate. • Demonstrate a high level of customer service, professionalism, and confidentiality in all communications and actions. • Provide services that are above and beyond for customer satisfaction and retention. **Demonstrating and Applying Discipline/Functional Knowledge** • Use standard software applications such as MS Office, expense reporting system, travel management system, cvent, etc. • Act decisively to recover from mistakes. Know how to develop/propose/initiate solutions and when to involve a leader. • Act independently to improve and increase skills and knowledge. • Set priorities and establish procedures for completing own responsibilities. • Determine the urgency level of conflicting priorities on behalf of the supervisor; prioritize aspects of the work, such as identifying critical items and ascertaining which items are to be delegated to others and/or completed by self. **Contributing to Teams** • Navigate the organization to achieve collaboration by leveraging relationships and knowledge. • Identify and cultivate relationships with key colleagues and stakeholders in other parts of the organization. • Work effectively in a virtual team-based environment. **Additional Responsibilities/Competencies** • Express oneself clearly, concisely and effectively through written and verbal communications. • Approach opportunities with a positive, open-mind. • Display creativity and innovation to identify opportunities to improve departmental processes and programs that will enhance team productivity and/or business results. • Gain the confidence and trust of others through consistent demonstration of authenticity and ethical standards. • Maintain confidentiality of proprietary materials and information. • Perform special projects and other duties as assigned. **MANAGEMENT COMPETENCIES** **Building Relationships** **Coworker Relationships** • Builds credibility with others and encourages strong working relationships. • Creates a work environment in which others feel comfortable sharing thoughts and feedback. • Shows awareness of how own behavior impacts others and the work environment. • Encourages others to work together. **Customer Relationships** • Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback. • Clearly explains policies in ways that create strong customer/stakeholder relationships. • Monitors customer/stakeholder satisfaction and takes appropriate action. • Resolves customer/stakeholder issues and concerns raised by others. **Global Mindset** • Creates an environment where everyone is valued and included. • Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment. • Acts when others are treated unfairly or are not valued and respected for their unique skills. • Looks for and uses ideas and opinions from diverse sources. • Attracts, develops, and retains a multicultural and multigenerational workforce. • Gives all associates the opportunity to achieve their full potential. • Organizes activities that promote inclusion. • Maintains an awareness of changing customer/stakeholder and associate characteristics. **Generating Talent and Organizational Capability** **Organizational Capability** • Ensures the work is organized so it can be effectively completed. • Continuously improves work processes. • Brings together the appropriate mix of associate knowledge and skills to complete work. • Coaches others on scope of technical decision‐making authority. • Uses meetings and other forums to regularly communicate status of work. **Talent Management** • Provides, seeks, and acts on constructive feedback. • Develops others by identifying needs and providing resources in area of expertise. • Uses professional networks to attract top talent in area of expertise. • Participates in the hiring process and ensures successful on‐boarding of new associates. **Leadership** **Adaptability** • Models and coaches others on staying calm and focused during stressful situations. • Communicates to others why change is happening and how it impacts their work. • Models flexibility when managing multiple demands and changing priorities. • Provides resources that help others deal with change and challenges. • Adjusts team and own priorities when experiencing change or challenges. • Determines how change impacts stakeholders and communicates concerns to leadership. **Communication and Professional Demeanor** • Clearly presents complex information using different methods. • Adapts communication style based on the audience. • Demonstrates active listening to ensure understanding. • Models and coaches others on appropriately interpreting verbal and non‐verbal behavior. • Models and coaches others on displaying professionalism and gaining respect from others. **Problem Solving and Decision Making** • Identifies issues and makes suggestions to solve complex problems affecting daily work. • Models and coaches others on breaking complex issues into manageable parts. • Looks for and shares information with others before making a decision. • Models and coaches others on identifying and evaluating alternatives and their implications before making decisions. • Involves and gains agreement from others when making key decisions. • Makes complex decisions and works with others to implement solutions in reasonable amount of time. **Learning and Applying Professional Expertise** **Applied Learning** • Sets own career goals and identifies developmental areas for self and others. • Uses resources and challenging assignments to improve performance of self and others. • Gathers, shares, and uses information about industry and discipline trends and best practices. • Budgets for training to support associate development, as applicable. • Coaches and holds others accountable for professional growth. **Business Acumen** • Ensures others understand how their work impacts property and team performance. • Coaches others on the drivers of performance and their impact on key business and property metrics. • Shows an understanding of how different customer/stakeholder groups have different revenue potential. • Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability. **Technical Acumen** • Maintains advanced technical knowledge and skills and models their use for others. • Models and promotes the appropriate use of facilities, equipment, and materials to perform the job. • Demonstrates and shares expertise in policies, procedures, and legal requirements. • Manages and completes complex technical assignments and coaches others on solving advanced technical issues. • Demonstrates and reinforces technical standards and processes to support work requirements. • Identifies innovative technical approaches and communicates how they can improve processes or business functioning. **Managing Execution** **Building and Contributing to Teams** • Promotes teamwork by explaining how each associate supports shared goals. • Builds commitment to team goals by explaining how they support department and property success. • Works with team members to solve issues and make decisions that impact them. • Manages disagreements among team members. • Recognizes department, team, and individual achievements. **Driving for Results** • Creates a team environment that encourages accountability, high standards, and innovation. • Makes sure others understand performance expectations. • Sets and tracks goal progress for self and others. • Monitors the work of others to ensure it is completed on time and meets expectations. • Breaks down barriers so team members can accomplish their work. **Planning and Organizing** • Prioritizes group activities based on importance, urgency, and impact to goals. • Manages team workload and delegates assignments appropriately. • Ensures team members have the equipment, materials, and other resources needed to accomplish their work. • Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others. _Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._ Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​ team, and **become** the best version of you.