Purpose & Overall Relevance for the Organization:

 

This position plays a key role in the development and execution of the adidas Brand Communications strategy in New Zealand. Reporting to the Senior Manager, Brand Communications, PR & Media, the Manger, Brand Communications (NZ) will drive the ‘always on’ calendar for key brand and category activation moments in the local market.

The role will support and drive a range of marketing activities in New Zealand, including Brand Communications, PR, events, social, partner activation and retail (DTC). The role will be responsible for leading the local PR strategy, ensuring an always-on media approach and managing the local PR agency. 

 

Key Responsibilities:

 

 Develop the local PR strategy for the New Zealand market, including building the agency relationship to manage always on PR and media storytelling  Work cross-functionally with the Brand Communications team to manage and execute key campaigns and category moments in New Zealand, across Rugby, Outdoor, Originals, Running, Football and Sportswear/Training Work cross-functionally with Brand Communications, Digital and Sports Marketing teams to support partner activation and publishing for owned and partner social channels Support paid media activation in New Zealand, including asset development and execution Support retail (DTC) activation objectives including events and store launch plans Manage MAEX budget efficiently, following internal protocol Ensure brand guidelines are upheld across all executions of the brand activation

 

 

Key Relationships:

 

adidas Pacific Brand Activation (Sports Marketing, Digital Marketing & Omni-Channel Marketing) adidas Pacific CTC (Product Marketing) adidas Pacific wider business functions (HR, Customer Service, Finance, eCommerce, Retail) adidas Emerging Markets Agencies (PR, Brand Communications / Creative, Media) adidas Brand Partners (Clubs and Athletes)

 

 

Knowledge, Skills and Abilities

 

 

Strong project management skills  PR experience, prior experience in PR / local PR knowledge beneficial  Knowledge of the paid media landscape  Industry awareness and market knowledge   Rounded marketing experience essential across the marketing mix (Brand, Digital, PR, etc.)  Excellent interpersonal skills to collaborate in a cross-functional team   Budget management experience  Passion for sports

 

 

KPI’s

 

•              Proven effective utilization of MAEX (Marketing Budget)

•              PR KPIs (Media Reach and Brand Buzz)

•              Brand Media KPIs (Unaided Awareness, Reach)

•              Successful development and execution of New Zealand brand communications strategy

 

 

Requisite education and Experience/ qualifications

 

•            University degree in business / marketing / communications

•            5-8 years of relevant work experience

•            Brand Marketing knowledge, Consumer / PR activation experience and event management

 

 

 

 

What’s on offer?

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate, these may include:

Remote Work Options  Employee Assistant Programs  Parental Benefits  Employee Discount on adidas Merchandise

 

How do I apply?

Press the "Apply" button and follow the instructions You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.