PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION : 

Drive an effective and efficient brand activation of running category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.  

 

KEY RESPONSIBILITIES:

Create the local brand marketing plan and calendar based on input from country commercial needs Create local content (brief and production) and get approval from Global BC&BU if necessary Support the brief and production of category relevant key account or Retail activations Align with the Media Activation on the media strategy for a campaign execution Execution of the MWB plan per the BMP Support local trade meetings with sell-in tools Support and collaborate with the BU & Retail Marketing team on key trading zone attacks Manage and operate marketing inventory via ERP and minimize the year-end stock

 

KPI’s:

NPS (country, key city, key categories) Net Sales Full price sell through rate Compliance to MWB guidelines Monthly MWB accuracy vs. RFC LE ROMI Year-end Marketing Inventory level Agency performance management (annual evaluations)

 

KEY RELATIONSHIPS:

Country Planning & Media Activation, Culture Marketing, Retail Marketing, Digital Activation and Sports Marketing Country BU Global BC & BU (Activation Expert) External partners (Agencies, Sport Marketing assets)

 

KNOWLEDGE, SKILLS AND ABILITIES:

High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred) Ability to development local marketing strategies following global guidelines Marketing budget planning and management Strong presentation skill to internal and external stakeholders Advanced user of MS Office suite of products Experience in both, market and regional marketing organization preferred Fluent in English Fluent in Korean preferred

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing At least 5 years’ experience in relevant Marketing fields Sales and /or Marketing experience