A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.

Responsibilities:

Usher product initiatives from strategy and development to testing and implementation Leverage existing consumer insights & business data to develop program strategies Manage cross-functional teams, serving as the primary point of contact and maintain category expertise Manage brainstorming of new menu items and platforms Develop new product concepts, initial product names and positioning Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value Create project plans, establish timelines, and maintain schedule in partnership with PMO Partner with culinary, operations & consumer insights on development of new menu items Review materials to maintain accuracy/consistency Analyze performance and develop fact-based recommendations based on approved success criteria Responsible for system-wide rollouts Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics Partner with creative marketing and agencies on creative materials Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees Oversee key partner relationships related to brand, daypart, product line, or product initiatives Manage product improvements and cost-savings opportunities Build support through effective communication and influence Monitor business performance Perform other responsibilities, as needed 

Skills & Requirements:

College degree required; MBA preferred 3+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required Effective leader and organizer of cross-functional teams Exceptional planning and project management skills required; ability to manage multiple projects of complex scope Demonstrated ability to establish strong working relationships with internal/external partners Nimble and flexible Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others Strong organization and attention to detail Franchise experience preferred Proficient in Microsoft Office