**Job Description** Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. We’re looking for an amazing Manager, Consumer Lead Generation & Optimization to fill this role. You’ll be responsible for developing and executing lead generation strategies to grow and optimize the PCC (Personal Cruise Consultant) database of outbound leads. This role involves close collaboration with Marketing, Consumer Programs, Web, Data Science, and Siebel stakeholders to enhance lead quality and volume. The Manager, Lead Generation & Optimization will utilize lead scoring and propensity-to-book modeling to inform strategies and provide regular reporting, analysis and recommendations with regard to lead generation initiatives. This position aims to grow the PCC database's volume and quality mix/callability against set targets, extending responsibilities to international markets as required. Here’s a summary of what Holland America Line is looking for in its Manager, Consumer Lead Generation & Optimization. Is this you? **Responsibilities** + Lead the development and execution of the PCC lead generation and funnel optimization strategy in close collaboration with Marketing, Web, Consumer Programs, Data Science, and IT stakeholders. + Utilize lead scoring and propensity to book modeling to inform lead generation strategy. Define stages of the funnel and key metrics around MQL/SQL or similar. + Provide regular reporting, analysis, and recommendations regarding lead generation initiatives and investment with an eye towards actionable insights. + Responsible for growing both volume and quality mix/callability of PCC database against set targets. Contributes to building out approach for cold calling, account development & routing processes to maximize bookings from Contact Center to PCC + Lead generation responsibilities extend to all international markets as may be required. Clear understanding of privacy requirements in the US and a foundational one for international. + Additional duties as directed by Marketing leadership. **Requirements** + Bachelor’s degree in marketing, communications, data science, business administration or equivalent experience + 3-5+ years demonstrated lead generation experience. + 2+ years’ experience in marketing or related field. + Strong analytical skills with the ability to interpret data and make informed decisions. + Demonstrated ability to collaborate with cross-functional teams and stakeholders. + Proven ability to manage multiple projects simultaneously and meet deadlines. + Strong communication and presentation skills. + Knowledge of lead scoring and propensity to book modeling + Experience with CRM systems and marketing automation tools + Engaging and collaborative. + Comfortable operating as an individual contributor with proven ability to work independently and as part of a team. + Strong problem-solving skills and attention to detail. + Demonstrated success in optimizing lead generation strategies and achieving targets + Good influencing skills and ability to lead through education & understanding _This position follows the Company’s schedule of three days in the office per week (Tuesday, Wednesday, Thursday) with flexibility to work remotely the remainder of the week._ **What You Can Expect** + Cruise and Travel Privileges for You and Your Family + Health Benefits + 401(k) + Employee Stock Purchase Plan + Training & Professional Development + Tuition & Professional Certification Reimbursement + Rewards & Incentives + Base Salary Range: $89,600 to $121,000. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely. **Our Culture…Stronger Together** Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: **https://www.hollandamerica.com/en\_US/our-company/mission-values.html** Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. **Americans with Disabilities Act (ADA)** Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com **\#HAL**