Location(s):

China

City/Cities:

Shanghai

Travel Required:

Relocation Provided:

No

Job Posting End Date:

February 28, 2025

Shift:

Job Description Summary:

WHAT YOU’LL DO FOR US 

Focus, Scope, & Impact: 

Assist the connection planning for 2025 Sprite summer and Fanta Campus Recruitment, and responsible for final stage of bring to life:

Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets.Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs. Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands. Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.  This profile requires a healthy balance of innovative thinking and business pragmatism

QUALIFICATION & REQUIREMENTS 
Experience  

Marketing, media, and leadership experience  Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands Preference for individuals with experience in working in consumer and shopper/commercial plans Experience working in cross-functional teams Communicating, influence and negotiate across multiple stakeholders Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders 

Work Focus 

Ability to lead integrated brand experience and multiple touch points that are effective and efficient Understanding of the evolved media landscape and e-commerce  Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers) Ability to work in Agile cross-functional teams

Key Knowledge

MASTERY OF (REQUIRED)  

MEDIA DEVELOPMENT  DIGITAL MARKETING   CONSUMER AND SHOPPER ENGAGEMENT 

BROAD EXPERTISE IN (GOOD TO HAVE)  

BRAND STRATEGY  AGILE WAYS OF WORKING  

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.