Allure is the beauty expert, an insiders’ guide to a woman’s total image, with a print audience of 5.3 million and an average monthly online audience of 13 million. Allure is the world’s most trusted voice in beauty. With vibrant imagery, rigorous reporting, and powerful storytelling, Allure is a vital guide to the trends, people, innovations, procedures, and products that matter most in makeup, skin, hair, and wellness. Allure celebrates inclusivity and drives the cultural conversation around representation, helping to expand the way society sees beauty—and the way we see ourselves.

Job Description

Location:

New York, NY

Job Description

New York City
 

Overview/Purpose

We are looking for a creative development lead to drive the continued growth of Allure’s social video. As Manager, Creative Development, SELF you will work alongside video and editorial teams to create premium content our social followers will like and share. You will nurture, oversee, and grow a digital video IP portfolio. This role is based in New York and reports to the Associate Director, Programming and Creative Development, Allure + SELF. 

SELF is wellness you can trust. We help you take good care of yourself, your loved ones, and your community. No matter the platform, our work reflects this service-driven mission and the core values of inclusivity, accuracy, autonomy, and empathy. We recognize that wellness is as much about self-expression and self-compassion as it is about workout classes and healthy eating; that it’s not all-or-nothing; and that every person’s individual goals for wellness are different, and that’s great. We also recognize that personal health is intimately connected to community health, and that better health outcomes often require systemic change. We’re all in this together, and SELF is here for you.

The purpose of this role is to build SELF’s digital entertainment portfolio in the form of: 

Original social content for global digital platforms (Instagram, TikTok, YouTube), with focus on premium, scalable quality video

Video franchises that transcend platforms and markets

Video support of live cultural events (eg, red carpets)

Primary Responsibilities

Align with brand editorial priorities and KPIs to create 3-5 social videos weekly

Produce and direct shoots for all video platforms, including celebrity and editor-led content

Set up, capture, and break down on-set EQ for weekly social video shoots

Ability to self-film high-quality video on an iPhone with quick-turn edits in Adobe Premiere

Ability to lead studio shoots that include production gear, with general knowledge of Sony cameras

Generate ideas for pre-existing series as well as creating new pilots for all digital video platforms including TikTok, Reels, and YouTube

Establish visual best practices and look and feel of series and pilots with brand stakeholders 

Collaborate with editorial team on the development of talent, both internal and external

Track video performance and re-evaluate the creative accordingly in conjunction with Audience Development to engage existing fans and appeal to new viewers and advertisers
 

Desired Skills and Qualifications

3+ years experience in the digital media space 

Obsessed with all things wellness, fitness, professional sports and pop culture as a video viewer 

Interview experience with high-profile talent including experts and celebrity talent

Proficiency in Adobe Suite and familiarity with creative tools necessary to produce high quality social video content, including experience editing formatted short-form video with graphics in Adobe Premiere

General knowledge of video EQ gear, and filming with an iPhone

Knowledge of internet culture and digital video landscape (e.g. Instagram, TikTok, YouTube), including the unique elements of each video platform and what makes particular videos successful on those platforms

Proven ability to balance long-term value with near-term business goals, ability to manage heavy workload and prioritize appropriately

Strong organizational skills and ability to prioritize and meet deadlines

The expected base salary range for this position is from $84,000-$110,00. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.