Manager, Creative Operations Systems
AutoZone, Inc.
POSITION SUMMARY
The Creative Operations Systems Manager administers two systems: Aprimo DAM-digital asset management (DAM) and Adobe Workfront - workflow management. Along with owning the system administration and process management, this role is responsible for compliance and vendor management. The multimedia-savvy manager partners with Creative, Marketing Operations, IT, Production, Agencies, PR, Corporate, Product, and Legal teams in implementing digital asset management best practices for a fast-paced organization as well as the trafficking and workflow of the internal Creative Services team. The System Manager will help maintain and promote both systems and will be the day-to-day lead in areas of strategy, user experience, technical system maintenance, marketing processes and procedures, communications, metadata creation and consistency, training, and user support.
System Administration for DAM system
+ System administrator for digital asset management system
+ Collaborates with the marketing technology team with user-acceptance testing, functional requirements, use cases, build tests, and troubleshooting
+ Work with vendor and IT to perform maintenance and enhancements and introduce new features
+ Manage all administrative functions and maintain Governance for the DAM system (register internal and external users, maintain accurate procedures and records for the system, manage permissions)
+ Ensure system is running at peak performance
+ Responsible for user support of the platform by answering user questions, troubleshooting, and resolving for standard user issues
DAM Management
+ Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations.
+ Responsible for managing, reviewing, sharing, and enforcing DAM best practices within the marketing department overseeing external librarian resources
+ Help manage content created by both the in-house agency and external agencies including video, photography, tactics (print, social, digital, broadcast) and related documentation
+ Catalog content using company, industry, and department standards
+ Upload, organize, communicate and curate assets for various business needs throughout the company (create collections, portals, searches and other as needed)
+ Act as the gatekeeper for all creative assets within the digital asset management system
+ Act as system librarian lead and help continue building best practices for the creation and management of metadata
+ Define and refine current file naming system that are rigorous and scalable, allowing users to quickly search and discover marketing assets
+ Upload assets to the DAM system and assist users by fulfilling asset requests and guiding them through asset searches.
+ Provide asset download reports and metrics analysis working to build report within Aprimo
+ Ingestion of new assets (review usage rights, add metadata, etc.) in DAM
Process Management
+ Lead process improvements as it relates to asset management and usability for both internal and external teams to improve quality of asset data or efficiency of work
+ Educate and facilitate and evangelize for proper usage and change management of DAM system across all departments
+ Use data analytics to track performance to goals and benchmarks and identify opportunities for development
+ Improve search functionality, perform scheduled audits, archive expired assets and general cleanup of system and gather metrics and user feedback to continue to improve the system, processes and training
+ Develop workflows for asset ingestion, categorization, permissions management, version control, delivery, and expiration to internal and external users
Compliance
+ Understand and comply with ethical, legal and regulatory requirements applicable to our business
+ Responsible for providing all reporting necessary to keep AutoZone compliant regarding image rights
+ Assure proper translation of contractual information into rights management module in DAM to allow end users a clear understanding of available usage(s)
+ Manage and constantly monitor digital asset management system to review assets are correctly categorized and comply with general corporate marketing standards
+ Manage regularly scheduled auditing of the DAM for expired assets on printed materials
+ Removal of expired assets from DAM as well as work product that contain expired assets
+ Distribute assets to internal/external partners and maintain their compliance with our license agreements
+ Work closely with business partners to understand video and photography shoots as it relates to usage rights and metadata
Vendor Management
+ Help manage third party relationships associated with the DAM
+ Maintain bulk updates of stock assets, maintaining updated stock inventory ingestion in DAM, distribute and update stock inventory for Online Systems
Adobe Workfront System Administration
+ Perform daily business administration duties and technical support in Workfront including custom forms, request queues, project templates, reports, and dashboards as needed to support each functional business area
+ Core team member of our internal workflow management. Assisting enterprise with templates, workflows, troubleshooting, and onboarding new users
+ Stay current on the latest asset-management technology trends and innovations in the industry
+ Spearhead system cleanup efforts to improve system usability and maintain scalable structure
+ Collaborate with stakeholders, development teams, and end-users to prioritize features and deliver solutions that optimize productivity and efficiency
+ Provide training to Inteinal Creative Services team and any other functional area that interacts within our instance
Qualifications and Requirements
Qualifications:
+ Exceptional client service, interpersonal and problem-solving skills
+ Ability to adapt quickly to changing technology, systems and processes
+ Self-sufficient and works well independently to diligently ensure work is of high quality, thorough and delivered on time
+ Mac and PC savvy including proficiency with major applications and all current and emerging multimedia file types
+ Working knowledge of metadata management or database usability
+ Working knowledge of communications mediums including video, print, digital, social and the related production processes and workflows
+ Strong knowledge of DAM systems (Apimo a plus), metadata taxonomy, databases, copyright and rights management issues, strategy principles and concepts for assets and digital content
+ Effective decision-making, strong analytical and creative problem-solving skills
+ Adept at extracting meaningful insights from multiple sources of data
+ Demonstrated ability to work individually and collaboratively in a team environment
+ Excellent organizational skills, accuracy, and attention to detail
+ Excellent interpersonal, oral and written communication skills
+ Knowledge of creative file types such as Adobe InDesign, Photoshop, Illustrator
+ Project management skills and ability to manage multiple projects
Education/Experience:
+ Bachelor’s degree, preferred majors: Library Science, Archive Management or Information Systems, Graphic Design
+ 3-5 years of digital asset management, design, project management or related business experience
+ Rights management experience, including understanding model usage cataloguing, restrictions, timing, and distribution is a plus
+ Experience in Adobe Photoshop, InDesign, Illustrator, Bridge, and Lightroom, Microsoft Office Applications, and Internet Browser Applications.
+ Basic design/production knowledge of various file types.
+ Design skills within Adobe Creative Suite a plus
+ Experience working with privileged and confidential media
+ Digital Asset Management Certification is preferred but not required
+ Bilingual (Spanish writing/speaking) a plus but not required
Benefits at AutoZone
AutoZone cares about people. That’s why AutoZone offers thoughtful benefits programs with one-on-one benefit guidance designed to improve AutoZoners’ physical, mental and financial wellbeing.
Some of these benefits include:
+ Competitive pay and paid time off
+ Unrivaled company culture
+ Medical, dental, vision, life, and short- and long-term disability insurance options
+ Health Savings and Flexible Spending Accounts with wellness rewards
+ Exclusive Discounts and Perks, including AutoZone In-store discount
+ 401(k) with Company match and Stock Purchase Plan
+ AutoZoners Living Well Program for mental and physical healthOpportunities for career growth and tuition reimbursement
Eligibility and waiting period requirements may apply; benefits for Autozoners in Puerto Rico, Hawaii or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at careers.autozone.com.
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