Job Summary

Job Description

What is the opportunity?

RBC is hiring an exciting Manager, CRM Analytics role. In this role, you will work closely with members of the CRM Analytics team and collaborate with various partners including the Lines of Business across Personal Banking and Commercial Banking providing actionable insights and developing solutions that enhance the client experience and drive value for the business.

What will you do?

Conduct client-centric analytics to gain intelligence on our clients to advance value for our clients and propel business success

Provide vital insights and actionable analytics to enable Mega Journey designs and strategies

Collaborate with Marketing and Product teams to augment existing and develop new, effective client engagement activities optimizing spends

Articulate analytical findings and comprehensive recommendations to various partners influencing key decisions

Apply experimental designs, utilize test and learn methodologies and perform statistical analyses where needed to optimize and evolve processes and campaigns

Develop dashboards and monitor performance of client strategies to ensure the tactics perform as expected identifying potential opportunities and issues as well as developing solutions to enhance the strategies

Explore and leverage new concepts, data sources, technologies and techniques to ascertain value and suitability

Provide analytical support for other CRM Analytics initiatives

What do you need to succeed?

Must-have:

Proficient technical knowledge with very large relational databases and with tools such as SAS, SQL and Python

Sound business acumen and strong analytical, communication and presentation skills

Strong problem-solving skill and ability to conceptualize strategy

Demonstrated ability to work well collaboratively in a cross-function environment as well as independently with initiative-taking ownership

Nice-to-have:

Master’s degree in quantitative discipline

Experience in financial services industry with broad understanding of marketing, product management, sales, finance, pricing and risk management

Experience with Hadoop and Google Analytics

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

An opportunity to influence the strategic direction of the enterprise

An opportunity to work closely with RBC’s senior leaders

Work in a dynamic, collaborative, progressive and high performing culture

Excellent career development and progression opportunities

A comprehensive Total Rewards Program including bonuses, eligibility for stock and flexible benefits

Job Skills

Big Data Analytics, Critical Thinking, Data Administration, Data Mining, Data Modeling, Data Movement, Detail-Oriented, Group Problem Solving, Quantitative Research, Research Documents

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-01-06

Application Deadline:

2025-01-20

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.