We are seeking a Manager of Culinary Product Strategy who will report to the Associate Director, Culinary Innovation and support our Culinary Lab. The Culinary Lab is an agile team that navigates a great deal of ambiguity to turn threads of insights and ideas into real products that we share with customers in order to test specific hypotheses. There’s increased fluidity among constraints and processes to facilitate rapid prototyping and idea refinement, which means scope is often evolving and no task is too small (or too precious) to pick up. The Culinary Lab is nested within the broader Culinary Innovation team.

A successful Manager in this context will be focused on our customers and excited by constantly learning more about them to support the design of product solutions that fit their needs. The Manager will heavily contribute to and facilitate idea generation, testing, and implementation of new products and ways of working. They will stay ahead of food trends and understand how to translate them to our customers. The Manager must be at ease navigating a fast-paced, rapidly changing environment while juggling multiple projects and priorities simultaneously. This role is very cross-functional in nature and requires exceptional communication skills.

You will...

New Product Design & Development

Learn our recipe database strengths and determine white space while being unafraid to challenge long held assumptions Partner with the Associate Director to generate, explore, vet, and sharpen new concepts and hypotheses in preparation for facilitating culinary brainstorms and prototyping Work closely with our insights team to create and refine strategy for customer surveys, focus groups, concept tests, and more Write briefs for Recipe Developers that establish product design guardrails considering trends, budgets, ingredient seasonality, and supply chain constraints Attend tastings in the test kitchen and provide feedback focused on adherence to the brief, knowledge of customer experience, and product differentiation Constantly stay on top of  food and market trends to leverage as inspiration for concept, recipe, and SKU development Be prepared to test, fail, and learn constantly without getting discouraged

Cross-Functional Leadership

Propose and refine OKRs for the team as a whole alongside team lead Represent the Culinary Lab in conversations with cross-functional partners, identifying ways to navigate and negotiate constraints Champion a solutions-oriented approach and manage up to get what you need

Strategic Planning

Partner with the HelloFresh Senior Manager of Culinary Product Strategy to identify opportunities where Culinary Lab briefs can contribute to broader menu goals, and moments when developers can augment Culinary Lab capacity Manage the flow and prioritization of culinary briefs to meet menu targets, adapting and re-prioritizing as necessary Help ensure Culinary Lab recipes are planned strategically to create a consistent source of menu excitement and maximize learning Identify and remain accountable for new SKU onboarding requests, inclusive of creating a business case through approval and launch Refine and track success metrics for all Culinary Lab launches

You have…

Undergraduate degree (culinary science, food studies, business, design, economics, marketing, product management, or a related discipline) or equivalent experience 5+ years of relevant work experience Culinary training or equivalent experience Consumer packaged goods (CPG) experience is preferred Knowledge of and experience with design thinking is a plus Experience with product strategy & recipe development Experience analyzing and synthesizing data into clear, actionable insights Aptitude for program or project management  Experience with Google Workspace tools, particularly Google Sheets

You’ll get…

Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)    Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range$106,275—$120,000 USD