Position Summary
1. Contribute to the strategic business decision making by deriving insight from the market and consumer data on the main issues of the brand, product and channel.2. Contribute to mid-term and long-term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering.
3. Maximize mutual trust and business execution by promoting market conditions and our sales/product strategies to customers and market participants.
Role and Responsibilities
1. [MI research system management] Conduct MI(Market Intelligence) research, and build and manage its system for efficient decision making upon business issues.
2. [Insight derivation for product strategy] Manage the direction of and insights on the new product or strategic product from MI(Market Intelligence) research.
3. [Insight derivation for market strategy] Manage the direction for building market strategy and insights derivation from the MI(Market Intelligence) research.
4. [Business insight derivation from secondary data analysis] Manage the key business issues and insights derived from secondary data sources such as Euromonitor, GFK, IDC and etc.
5. [Setting research direction] Manage the process of understanding the MI research direction and methodology for getting a clear picture of the customer and market needs.
6. [Sales/Product Strategy Promotions] Maximize our market influence and strategic execution by promoting and managing our strategic direction according to market conditions.
Skills and Qualifications
• Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways
• Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks
• May manage a group such as coordinating activities regarding costs, methods and staffing
• Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years
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