Role Impact:

The Manager, Digital - Acquisition & Paid will bring experience and expertise to their respective area of digital marketing, as it relates to both CFs owned and paid consumer channels. They will play a key role in the build, management and execution of the digital acquisition and engagement strategy to deliver against business Key Performance Indicators (KPIs) and Digital Community goals. This role will lead development and execution of their respective digital campaigns that are tested and continuously optimized based on KPI’s and will have impact in achieving CF’s retail strategy. It is essential that this role takes a data and insights driven analytical approach to integrate key shopper insights and deliver acquisition, engagement, and communication management of CF’s Digital Community. This role will require leading optimal collaboration with multiple internal stakeholders as well as autonomously managing external relationships including agencies, digital platform account managers and more.

What you will deliver:

Lead and manage the acquisition and paid media strategy across all digital channels and proactively optimize the execution of digital campaigns on a day-to-day basis while managing, budgeting, and tracking spend effectively. Annual budget can range from $5-6MM. Leading the build and execution of multiple paid media campaigns across all CF retail property digital channels (English and French) across multiple digital platforms. It will support and amplify the Priorities projects across CF 16 retail properties and the high priority programs (i.e., Holiday, Home of Team Canada), providing recommendation on the asset types and formats needed for each platform and audience segment. Responsible and accountable for setting campaign goals, budget and KPI’s, and track performance against these metrics. Accountable for leading the growth strategy to expand the CF Insider Digital Community, acquire new community members and achieve success against goals by tracking, monitoring, and reporting on performance and make data driven decision making. Leverage key learnings and shopper insights in collaboration with Marketing Intelligence to brief MarCom/Design or external agency teams to develop optimal creative assets for successful campaign execution and overall digital strategy. Actively identify, assess, and make recommendations on strategic opportunities and lead the testing of new channels, campaigns or audience insights including the testing framework (A/B or Multivariate). Evaluate results to present recommendations and where to expand into full campaign execution. Build, manage and maintain vendor relationships to establish and lead best in class platform strategies and identify opportunities Lead and manage a direct report who will support all paid media and acquisition campaigns across multiple programs (Property Specific campaigns, Holiday, Home of Team Canada, and other key campaigns) on all 16 retail property digital channels. High level of coaching and management to foster the success of this role.

 

What your strengths are:

Strong attention to detail in leading the management and execution to project timelines, budget management and overall task accountability. Knowledge of and experience in building, running, and optimizing campaigns across a wide range of digital platforms with ability to focus on performance optimizing to KPIs. Innovative and growth mindset to lead with a focus on industry-leading practices. Strong verbal and written communication skills with internal and external stakeholders. Ability to generate reports and lead presentations on digital marketing recommendations and performance Data and insight driven strategic mindset to incorporate learnings into recommendations but also apply that test and learn approach to set up activations to test, track and learn to identify opportunities for optimization. Collaborate closely with cross functional teams and have strong relationship management skills with internal and external stakeholders. Ability to lead and negotiate any challenges to successfully deliver against project goals, budgets, and timelines. Strong passion for coaching and developing people to foster the success of direct report(s) and contribute to building of the overall Digital team.

 

What you need to succeed:

Minimum 5-7 years of progressive marketing experience with 3-5 years paid media marketing. Post-secondary education preferably in Business, Marketing, Communications or Digital Marketing. Strong relationship management capabilities are required. Required expertise in digital media platforms and performance driven campaigns on Facebook, Instagram, TikTok, Google Ads, YouTube, digital display, native and audio platforms and other third-party ad servers. Knowledge of Google Analytics and Adobe Analytics and experience with setting up campaign tracking, tags, and pixels to monitor and optimize campaigns. High level of expertise and passion for performance digital marketing with in-depth knowledge across various paid digital marketing channels. NICE TO HAVES Knowledge of content management systems (i.e., Sprinkler, Hootsuite etc.) and Project Management System, Asana. Knowledge of Google Suite. Knowledge of acquisition, re-engagement, and retention strategies in the retail industry.

 

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years.  We are so much more than our properties.  We are building leaders at all levels.  We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development.  We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension.  Imagine a place where you can make a difference!

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

Are you someone who believes in our values?

Aim Higher – we strive to exceed expectations Own Your Expertise – we empower ourselves and each other Collaborate Effectively – we bring the right people together to get the right results Engage with Empathy – we objectively consider the needs of others Embrace Change – we drive, learn from, and adapt to change

At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected.  

CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment.  If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.