Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
ABOUT THE COMPANY
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.
ABOUT THE ROLE
The e-Commerce Growth and Analytics Manager will be responsible for the continuous increase of e-Commerce performance (booking conversion and lead generation), optimizing the conversion rate through a regular Conversion Rate Optimization Process (CRO).
Key Responsibilities
Increase e-commerce funnel efficiencies in ead generation, funnel abandonment and check-out
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
Optimize traffic conversion paths
Manage A/B tests as core of the CRO process
the management of the Digital Analytics Platform (Google Analytics, Data Lake, BI & Reporting suite) related to the e-commerce.
Prepare weekly reports on visits, funnel entries, booking conversion and leads generation
Analysis on our customers behavior, and how the navigate the website in order to find every day new insights about how to improve the experience, and – as a consequence – the online sales performance
Maintain and share e-Commerce dashboards and business intelligence reports to enable an ongoing testing, learning and improvement cycle
Collaborate with Marketing Department to optimize digital performance campaign across subchannels to maximize leads and digital sales production.
Be the unique point of contact for all the requests related to behavioural and performance analysis.
Qualifications:
Minimum 5 years’ e-Commerce experience, within a fast paced, data centric, analytically driven environment.
Minimum of 5 years’ experience in CRO, web analytics tools, BI & Reporting is required (preferred tools: Google Analytics, Contentsquare, Optimizely, AB Tasty, Adobe Target).
Previous experience in a similar role in a cruise, OTA or travel company preferred.
Proven knowledge and practical use of Google Analytics.
Experience of collating data through online surveys, online feedback, session recordings, heatmap, scroll-map, etc in order to collect insights for improvements.
Expert level experience with Excel (pivot tables, complex formulas, statistical analysis).
Strong growth mindset: embrace challenges, and work to continue increase performance.
Experience of working under pressure and tight deadlines.
Ability to convince and motivate others, result-orientation with a high level of initiative.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.
Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, colour, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
ABOUT THE COMPANY
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.
ABOUT THE ROLE
The e-Commerce Growth and Analytics Manager will be responsible for the continuous increase of e-Commerce performance (booking conversion and lead generation), optimizing the conversion rate through a regular Conversion Rate Optimization Process (CRO).
Key Responsibilities
Increase e-commerce funnel efficiencies in ead generation, funnel abandonment and check-out
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
Optimize traffic conversion paths
Manage A/B tests as core of the CRO process
the management of the Digital Analytics Platform (Google Analytics, Data Lake, BI & Reporting suite) related to the e-commerce.
Prepare weekly reports on visits, funnel entries, booking conversion and leads generation
Analysis on our customers behavior, and how the navigate the website in order to find every day new insights about how to improve the experience, and – as a consequence – the online sales performance
Maintain and share e-Commerce dashboards and business intelligence reports to enable an ongoing testing, learning and improvement cycle
Collaborate with Marketing Department to optimize digital performance campaign across subchannels to maximize leads and digital sales production.
Be the unique point of contact for all the requests related to behavioural and performance analysis.
Qualifications:
Minimum 5 years’ e-Commerce experience, within a fast paced, data centric, analytically driven environment.
Minimum of 5 years’ experience in CRO, web analytics tools, BI & Reporting is required (preferred tools: Google Analytics, Contentsquare, Optimizely, AB Tasty, Adobe Target).
Previous experience in a similar role in a cruise, OTA or travel company preferred.
Proven knowledge and practical use of Google Analytics.
Experience of collating data through online surveys, online feedback, session recordings, heatmap, scroll-map, etc in order to collect insights for improvements.
Expert level experience with Excel (pivot tables, complex formulas, statistical analysis).
Strong growth mindset: embrace challenges, and work to continue increase performance.
Experience of working under pressure and tight deadlines.
Ability to convince and motivate others, result-orientation with a high level of initiative.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.
Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, colour, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.