Manager, eRetail - NA Online, Luxury Group
The Estee Lauder Companies
Manager, eRetail – NA Online, Luxury Group
**Who We Are**
Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?
From our headquarters in Soho, we connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. We have a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.
**What We Offer**
· Free Product Allowance & Employee Discounts (on ELC products and also at gyms, retailers, restaurants, more)
· Tuition Reimbursement & Student Loan Contributions
· Generous Parental Leave (20 weeks)
· Flexible Summer Friday options
· Benefits eligibility on day 1
· Competitive 401k company match & a company-funded retirement growth account
**About the Role**
The Manager, E-retail – Luxury Group will be responsible for supporting and managing the drivers of online retail sales goals for 20 retailers, across content and merchandising, sampling, and digital co-op media investments. This role will report to the Luxury Group E-Retail Executive Director and work strategically with Commercial & Marketing across six brands.
**Managing activity plans for Business Results and Growth**
· In partnership with Executive Director and Director, drive successful joint business plans to deliver the online Luxury Group Portfolio eRetail commercial objectives
· Support digital shopper marketing activity, including co-op negotiations and investment optimization
· Support sampling and GWP programming and ratings & review initiatives
· Develop and maintain strong relationships with Commercial & Marketing teams
**Reporting and planning**
· Provide weekly retail sales reports by online accounts and its adherence to plan
· Manage luxury group digital shelf reporting, Ratings & Reviews summaries, merchandising summaries
· Manage projects assigned and support tools, processes, and resources to support commercial Online organization, including ROI reviews and record-keeping on major promotions/initiatives
· Build and update reporting for eRetailer and Commercial teams
**Digital Asset & Product Page Management**
· Deploy New Product Launches assets from Marketing, and serve as key point of contact for eRetailer merchandising performance queries
· Brief regional Marketing teams on retailer content requirements and continual keyword Search optimization to Marketing & Creative
· Publish annual eMerchandising guidelines to Brands and advocate for eRetail needs
**Description**
The Online Manager leads Online team under Online Senior Director and work in partnership with Brand and KAMO team while overseeing Online teams of all Brand clusters.
Online Senior Manager is accountable for overall brand clusters Online performance/Online campaign performance and sales execution for all brands Brand.com/3PP.
Key Accountabilities (but are not limited to):
1.Online Strategy
+ Online Strategy Planning Drive execution, optimization and success of online campaigns to deliver Online P&L for the brand cluster
+ Make product selection, assortment, and pricing decisions for brand.com/3PP
+ Make decisions on promotions items (including collateral) and creative concepts for brand.com/3PP
+ Develop Sales objectives, plans, and programsfor brand.com/3PP
+ Develop plans for merchandizing, website design, and PR for brand.com/3PP
+ Develop omni calendar in collaboration with Brand Inventory Planning
+ Lead management of brand.com's inventory and align it with online marketing calendar and in collaboration with DPIM and brand Online budgeting
+ Partner with Brand to allocate P&L statement for each brand's brand.com/3PP within the cluster and affiliate team
+ Partner with Brand to prepare a budget plan for brand.com/3PP that takes into account each brand's strategy, in-store conditions, and past results
2.Online Performance Management
+ Online Campaign Performance Management
+ Drive to optimize each brand's Online campaign performance for brand.com/3PP in partnership with Brand teams
+ Ensure to align each brand's Online campaign performance with Brand's objectives
+ Analyze Online campaignand functionsof its competitors and report to Online Senior Manager
+ Analyze Online campaign following completion and share insights with Brand to incorporate to optimize future campaigns
3.Brand.com/3PP Sales Execution
+ 3PP Sales Execution
+ Ensure merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
+ Monitor 3PP to ensure proper execution of merchandizing for each brands up to date
+ Develop 3PP strategy based on Communicating goals internally &externally and executing those goals successfully
+ Preparing and delivering presentations to different audiences, and performing ad-hoc analysis as needed
+ Producing monthly reports that reflect overall marketplace financial performance and key performance indicator
+ Brand.com Sales Execution
+ Lead merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
+ Drive proper execution of merchandizing
+ Leadbrand.com to ensure merchandizing is up to date
4.Consumer Marketing Strategy
+ Channel Activation
+ Develop specific implementation programs and campaigns for brand.com/ 3PP to maximize traffic, conversions, retention
+ Highlight key areas where the Brandneeds strategic and/or operational support from APAC
**Qualifications**
Education:
· University Degree from a reputable university; overseas study (for a year or duration of university education) preferred.
Work Experience:
· 10 years working experience of which more than 5 years are directly managing e-commerce
· Strong understanding of e-commerce, improving brand site experience, managing the marketing calendar and executing campaigns and driving business results
· A strong understanding of the 3PP players, ideally with first-hand experience of managing the relationship and programs to achieve successful business results
· Experience working in a Western company (ideally but not limited to cosmetics, luxury, FMCG) and a track record of delivering market share growth
· Understanding of media landscape and how this can be leveraged to develop omnichannel communications plans that includes performance driven media to drive e-commerce sales, consumer loyalty and drive market share
· Basic understanding of site operations (suchas HTML, CSS, JS)
· Competency in leveraging on-site analytics tools (GA) and other data sources to improve site experience and optimize sales
Personal Characteristics:
· Ability to multi-task, self-starter, proactive
· Strong influencing skills and an ability to simplify complex situations
· Takes initiative and accountability for their actions
· Treats colleagues and stakeholders with respect
· Ability to clearly and confidently articulate themselves orally and in writing
· Analytically minded yet able to extract and articulate key messages
**Qualifications**
· 5+ years’ experience in online marketing / ecommerce preferred
· Retailer experience in account management and joint business planning
· Online functional expertise in site merchandising, digital marketing, online analytics
· Strategic thinker with an ability to effectively communicate, collaborate, and influence across groups
· Brand management experience, work in highly matrixed organizations preferred
· Bachelor's degree preferred
**Skills & Abilities**
· Solid understanding of MS Office applications including Word, Excel, Project and PowerPoint
· Analytical proficiency within sales tools (Excel, Power BI)
· Proactive, self-starter with track record of delivering results
· Strong business writing, communication, and organizational skills
· Drive to achieve challenging retail growth targets
· Excellent negotiation and closing skills
· Outstanding communication skills with focus on data-driven communication
· Self-motivated; Ability to proactively identify and solve problems without direction
· Excellent presentation skills with keen ability to tell powerful stories
· Must be able to demonstrate sound commercial judgment, comprehensive decision making and problem-solving skills
· Confident, optimistic, can-do attitude and a team player
· Willingness to learn and develop professionally
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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