POSITION SUMMARY: 

The Manager, Events & Promotions is responsible for assisting the Vice President, Resorts Marketing in planning, organizing and managing all gaming promotions and events of City of Dreams as well as ensuring the smooth execution of all promotion plans, promotion budget and achieving business expectation and goals set by the management. 

PRIMARY RESPONSIBILITIES: 

1. Manages various marketing initiatives and projects to ensure all promotional activities are executed effectively as planned.

2. Analyses data on promotions and events and supervises the Assistant Manager in preparing thorough post promotion program evaluation. 

3. Develops and implements innovative events that drive patronage, build loyalty from key customer segments and aligns with overall direction from Management.

4. Prepares program outlines, terms and conditions, budget and other relevant documentations of promotion program for Management and Legal Department review before submitting to PAGCOR for approval. Liaises with Legal Department and follow up with PAGCOR’s approval before launching all promotional activities.

5. Assists Director or Vice President in conducting market research and analyzing the market trend with focus on promotion programs and reports regularly to the Management to maintain a competitive strategic promotion program throughout the year. Suggests alternate plan whenever necessary.

6. Liaises with key external agencies to support promotion program.

7. Maintains effective communication with Resorts Marketing operation team to ensure all procedures and policies are implemented as planned.

8. Manages Loyalty Marketing team members in terms of delegating responsibilities and tracking of performances; identifies methods to enhance performances and improve productivity

9. Recommends and/or executes management policies to hire, transfer, suspend, layoff, recall, discharge, re-assign, or discipline employees.

QUALIFICATIONS:

I. Experience

1. Minimum 5 years’ experience in a Supervisory role within the gaming industry

2. Strong experience in Loyalty Marketing

II. Education 

1. Degree holder or higher in Marketing major

III. Skills / Competencies 

1. Excellent interpersonal and event management skills with strong customer service orientation

2. Ability to deliver innovative and creative marketing solutions

3. Adopts and implements new approaches and practices to meet changing circumstances

4. Achieves agreed objectives and accepts accountability for results

5. Employee development

6. Fluent in spoken & written English, knowledge of spoken or written other languages is advantageous

7. Proficient in PC knowledge (MS Office)

8. Strong leadership skills, encourage people to work as a team and approachable

IV. Others

1. Attention to detail

2. Work under pressure