Location(s):

Brazil

City/Cities:

Rio de Janeiro

Travel Required:

Relocation Provided:

Job Posting End Date:

February 20, 2025

Shift:

Job Description Summary:

The Manager Franchise will plan, implement, and monitor commercial capabilities projects focus on Phygital initiatives through a collaborative process with bottlers and key internal stakeholders to capture market value opportunities, increase NPS and deliver business targets for the region. He/she is responsible to understand local needs, define roadmap, unleash bottler potential through better execution and prioritize capabilities tools implementation for the region.

JOB DESCRIPTION

For the 5 Bottlers in the Region, he/she will be responsible for:

Lead and facilitate strategic and annual business plan, ensuring plans reflect mid-to-long term growth strategies

Deeply understand local customers’ needs in Key Channels, to develop plans / commercial tools to increase revenue, transactions, volume and NPS

Improve internal processes, support tools implementation and RTM revisions, in order to maximize speed and effectiveness of company's response to changing market conditions and enhance VTM

Support RTM implementation and evolution

Lead B2B implementation

Support functional areas in development and execute regional marketing plans;

Continuous analysis Bottler performance to identify and develop plans to address business opportunities.

Accountable to provide information, feedbacks and inputs for National plans such as VTM, Distribution Agreements expansion, Commercial Capabilities plans based on local consumer and customers need and validate execution assumptions

Build and control operations DME, Capex and Opex assuring align with bottlers and correct budget allocation in order to address strategic priorities

Experience Requirements:

2+ years within the KO System or within the industry.

Desired Marketing and Commercial experience.

Experience with Bottler Marketing or Commercial Strategy or Commercial Capabilities Experience and understanding of Non Alcoholic Beverages industry and it’s main distribution channels (Modern Trade, Traditional Trade and On-Premise).

Portuguese and English are required.

Skills:

Annual Business Planning, Business Alignment, Business Plan Implementation, Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Contract Management, Distribution Management, Financial Performance Management, Forecasting Process (Inactive), Negotiation, Stakeholder Relationship Management, Strategic Leadership

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.