Manager, Global Conversion Rate Optimization (CRO)
Amazon.com
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
As a Global CRO Manager, you will be working within Audible’s global marketing team. You will be responsible to convert interested visitors into happy listeners. Within this position you will work closely with the global acquisition, retention and the global product teams to improve the user journey for millions of users interested in audiobooks and podcasts. Your work to improve the conversion funnel performance is crucial for our ability to grow the business and making it easier for these users to enjoy moments of inspiration through outstanding stories.
ABOUT YOU
You're an analytical mind who gets excited about turning data insights into concrete improvements. You thrive on understanding user behavior and have a knack for spotting opportunities to enhance the customer journey. If you're driven to experiment and measure success through A/B testing, while keeping the end user's needs at heart, this role could be perfect for you. Your strong problem-solving skills help you balance multiple stakeholders' needs, and you take pride in seeing your optimization efforts directly impact business growth.
As the Manager, Global CRO, you will...
- Define and execute a CRO roadmap based on user insights, the business vision, CRO best practice, Audible international testing key learnings and analytics
- Ideate A/B test hypothesis in line with strategic goals to drive the testing roadmap
- Analyze and initiate qualitative and quantitative insights to gather testing ideas and define priorities
- Plan and execute A/B tests across Audible’s websites and apps to increase the conversion funnel performance
- Evaluate and document test performances and recommend follow-up measures
- Work closely with the global CRO team, the product team and designers as well as with external agencies to create user focused A/B test concepts
- Improve continuously internal CRO workflows and processes related to the roadmap and backlog
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THIS ROLE
As a Global CRO Manager, you will be working within Audible’s global marketing team. You will be responsible to convert interested visitors into happy listeners. Within this position you will work closely with the global acquisition, retention and the global product teams to improve the user journey for millions of users interested in audiobooks and podcasts. Your work to improve the conversion funnel performance is crucial for our ability to grow the business and making it easier for these users to enjoy moments of inspiration through outstanding stories.
ABOUT YOU
You're an analytical mind who gets excited about turning data insights into concrete improvements. You thrive on understanding user behavior and have a knack for spotting opportunities to enhance the customer journey. If you're driven to experiment and measure success through A/B testing, while keeping the end user's needs at heart, this role could be perfect for you. Your strong problem-solving skills help you balance multiple stakeholders' needs, and you take pride in seeing your optimization efforts directly impact business growth.
As the Manager, Global CRO, you will...
- Define and execute a CRO roadmap based on user insights, the business vision, CRO best practice, Audible international testing key learnings and analytics
- Ideate A/B test hypothesis in line with strategic goals to drive the testing roadmap
- Analyze and initiate qualitative and quantitative insights to gather testing ideas and define priorities
- Plan and execute A/B tests across Audible’s websites and apps to increase the conversion funnel performance
- Evaluate and document test performances and recommend follow-up measures
- Work closely with the global CRO team, the product team and designers as well as with external agencies to create user focused A/B test concepts
- Improve continuously internal CRO workflows and processes related to the roadmap and backlog
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
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