At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Your Role:
The Manager of Global Digital Advertising works with internal team and advertising agency on the development and execution of global brand advertising including TV/Video, Digital, Social
In this role, you will own the paid advertising plans. Your objectives include creating a unified strategy for all SEM to drive top-of-funnel conversions for inbound demand generation.
Your Impact:
Manage the development and execution of brand advertising assets for Digital, Paid Social, TV/Video, Print, OOH, Audio and Event Activation channels while ensuring tight integration with overall brand, demand generation, and ABM campaigns. Manage creative rotation and assets trafficking details with media team and agencies in support of approved creative rotation plans. Liaise with the advertising agency and internal creative – providing consolidated input, ensuring clarity and managing the day-to-day process. Ensure creative asset “look book” and source files are up to date with latest creative. Manage agency performance: Supervise external agency relationship for key channels; review agency reports and run internal reports to monitor performance and seek improvement opportunities. Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize. Execute high-impact A/B tests to help continually improve performance. Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.Your Experience:
5-8 years of advertising agency experience or client-side experience in advertising. Has led or supported the execution of advertising campaigns with a solid understanding of the production process – in support of media plan deliverables. Experience managing and using 6sense ad platform and how to create audience targets using intent data. Has B2B advertising experience. Strong knowledge of digital marketing best practices and strategy. Experience working with analytics platforms (Adobe Analytics, Google Analytics, tableau).SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice