USA
1 day ago
Manager, Integrated Marketing
Manager, Integrated Marketing Location: Bolingbrook, IL/Hybrid Duration: 4 Months Description: Required / Desired Skills Skill Required / Desired 6+ years direct marketing to consumer experience required Required Experience managing 360 marketing campaigns across multiple channels and KPIs Required Bachelor’s degree required; MBA preferred. Required Maintain knowledge of retail, capabilities, customer needs, internal operations processes and competitive landscape. Required Overview: Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Client Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Client Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Client Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful. General summary & scope: Use your skills, experience & talents to be part of something BEAUTIFUL! In this role, you will be a key marketing leader – conceptualizing, developing, & implementing strategies, and organizational processes supporting some of our largest enterprise-wide strategic platforms including Conscious Beauty at Client Beauty and Wellness. As the Manager, Integrated Marketing you will have the opportunity to help reimagine and shape how we bring meaningful and disruptive Marketing executions to life that build equity of the Client Beauty brand and key brand partners through the Conscious Beauty and Wellness platforms. You are a passionate marketing maven with a cultural backbone, understanding the macro trends that are driving consumer behavior in beauty and how to skillfully insert a brand into those conversations in relevant ways. You have an understanding of the full marketing ecosystem; from digital channels to physical channels you understand how the ecosystem works together, how a message can be threaded uniquely throughout and which channels to activate based on the audience we’re trying to reach and goal we’re trying to achieve. You’re equally comfortable managing promotional campaigns & equity campaigns that span the marketing funnel of objectives. You will partner closely with the larger Marketing team, Merchandising, Creative, Consumer Insights and Corporate Strategy to develop strategic and measurable marketing programs focused on accelerating collective growth metrics. Principal duties & responsibilities (*essential functions) Lead the development and execution of integrated marketing plans for strategic platforms (Conscious Beauty at Client Beauty and Wellness) throughout the year. Drive partnership with both internal and external resources to develop and execute plans and campaigns Collaborate closely with strategy, marketing, consumer insights, merchandising, creative services, and other key stakeholder groups to ensure clear and concise execution of marketing plans/strategies Work with cross functional partners to articulate Annual Business Plans, put plans in place to execute against the plan and develop a measurement framework to define success Drive marketing thought leadership to evolve and reimagine how we go to market in meaningful and disruptive ways Maintain knowledge of retail, capabilities, customer needs, internal operations processes and competitive landscape. Job requirements 6+ years direct marketing to consumer experience required Experience managing 360 marketing campaigns across multiple channels and KPIs Excellent leadership skills – including team leadership, thought leadership, problem solving, collaboration. Strong strategic thinking and planning skills, including the development of creative briefs and project plans. Strong cross-functional management and project management skills & experience. Solid experience managing through ambiguity to shape, elevate and move planning forward. Solid background/skills in analytics and data driven business planning. Solid background in consumer insight and consumer insight driven business planning. Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships. Excellent communication/presentation skills, both written and oral. Passion for business/the work and a constant learner. Bachelor’s degree required; MBA preferred. As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.
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