Manager of Lifecycle Marketing and Retention for Reuters.com subscriptions will focus on building and nurturing relationships with both users and subscribers throughout their entire customer lifecycle.
As the Manager of Lifecycle Marketing and Retention, you will be responsible for mapping the customer journey, identifying key touchpoints, and developing targeted, data-driven communication strategies across multiple channels including email, on site and in-app messaging. Your expertise will be valuable in enhancing customer engagement, optimizing the transition between lifecycle stages, and moving users down the funnel while building lasting engagement for users and subscribers. You will leverage customer segmentation, implement dynamic strategies and create automated workflows, you will deliver personalized experiences that address specific needs at each stage of the customer journey. Your work will not only improve overall metrics but also create a seamless, value-driven experience that solidifies Reuters' position as a leading provider of trusted news and information globally.
About The Role
As a Manager of Lifecycle Marketing and Retention, you will:
Work cross-functionally across the organization to define product requirements and prioritize engagement and subscriber retention roadmaps.Support digital subscription growth by enhancing the subscriber onboarding, renewal, save offer and winback funnels.Map the entire customer lifecycle, identifying key touchpoints and stages (from awareness to subscriber to advocacy), while setting up and monitoring complex journeys, triggers, and automations.Create email campaigns across the customer lifecycle including automations and ad hoc communications.Develop a deep understanding of customer behaviors and needs at each stage of the lifecycle. Identify pain points in the customer journey and implement A/B testing solutions to improve the customer experience and optimize transitions between lifecycle stages.Manage end-to-end development and execution of email campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.Analyze user data to refine strategies, optimize campaigns, and improve overall user experience, while developing benchmarks and regularly reporting on key metrics, such as retention, churn and LTV.Establish strong relationships with teammates managing strategy and paid media, as well as stakeholders across marketing, product, technology and analytics.About you
To be our Manager of Lifecycle Marketing and Retention you will likely have:
4 year's experience in customer retention, email, and/or growth marketing; subscription experience a plus.Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value.Hands on experience with CRM technology including Salesforce, ESPs such as Sailthru and Eloqua, segmentation tools, and complex data structures and systemsStrong project management skills with the ability to build strategy roadmaps tied to data and growth with a detailed approach.Ability to think long-term while executing short-term engagement and retention goals and tactics.Deep understanding of lifecycle marketing and the complete customer acquisition funnels and user behavior with a passion for the Reuters consumer.Ability to thrive in a matrix organization, collaborating effectively across teams to achieve shared goals.Extremely organized, dependable, self-motivated & ability to multi-task#LI-KK1
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.