Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen. 

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

*Our hybrid model requires this role to be in office 4 days a week with flexible working hours at our Bathurst/Lakeshore location.*

The Manager, Lifecycle Marketing, will take a leadership role in planning, optimizing, and implementing CRM strategies for PC Insurance, The Mobile Shop, PC mobile and no name mobile. Reporting directly to the Senior Manager, Lifecycle Marketing, this is an exciting opportunity for a bold, curious and analytical marketer to build skills and experience in end-to-end planning and execution of strategic lifecycle marketing campaigns to retain, upsell and grow the customer base.

This role requires a results-oriented, customer-centric marketer with experience in delivering best-in-class customer journeys by leveraging segmentation via lifecycle channels like email, SMS, and in-app messaging. You will collaborate with both internal and external partners to execute integrated customer marketing campaigns with a focus on highly personalized and data lead triggers to help the business achieve its goals.

What You'll Do:

Develop and implement new lifecycle campaigns while identifying trigger points throughout the entire customer journey

Drive end-to-end lifecycle strategies for each stage of the customer journey, across different customer segments

Lead campaigns and projects from end-to-end, working with internal counterparts and external agency partners, translation, legal and finance to strive for detailed campaign delivery

Promote the work & wins! Show off the performance to internal teams and apply your findings to make the next execution even better

Collaborate with the entire team to brainstorm new initiatives, develop test, learn from each other, and generally improve our marketing abilities as a group

Write clear partner briefs that guide the teams to deliver strong lifecycle marketing programs

Lead the administration of this part of the portfolio to ensure legal, compliance and finances are secured and closed off

What You Bring:

University degree with a specialization in Marketing, Business, Commerce or equivalent field

5+ years in marketing with hands-on experience handling and completing multi-channel digital-first promotional campaigns

Proven track record of developing and implementing customer journeys across multiple touchpoints, including email, SMS, app

Tech-Savvy – experience leveraging marketing automation software, CRM (bonus points for Salesforce Marketing Cloud), and interested in leveraging emerging technology

Highly meticulous and organized with excellent time management skills, capable of handling and prioritizing multiple projects

Experience working with multiple stakeholders to deliver impactful marketing programs

Using customer data to drive performance and direct-report experience is an asset

Diligent, with high-standards to QA and deliver flawless content

Analytical nature to understand “the why”; Ability to see opportunities and suggest solutions for problems

Strong verbal and written communication skills

A strong understanding of CASL requirements is considered an asset

Come and join a winning team who demonstrates innovation, energy, creativity and vision.  We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.  We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings:

0

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.