Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Job Description: Marketing Manager, Loyalty
As one of Canada’s largest and most favourite loyalty program, PC Optimum helps Canadians Live Life Well® by providing exceptional customer value through personalized offers, rewards, and savings. Whether it's shopping for everyday essentials or treating yourself, the PC Optimum program makes every purchase rewarding. Join us and be part of an innovative team propelling Canada's favourite loyalty program forward.
Why is this role important:
The Marketing Manager, Loyalty role is a key collaborator across multiple stakeholder groups to ensure seamless delivery of brand marketing plans and programs that support the brand’s objectives and success metrics. This portfolio requires a high degree of attention to detail, organization, and ability to collaborate as part of a high-performing team. The successful candidate will have experience developing customer-focused campaigns at scale in paid and owned channels. This person will own campaign strategy & execution, brief internal creative teams, manage stakeholders, and deliver campaign reporting. This is a unique opportunity for exposure across the enterprise and working closely with the PC Optimum portfolio team to drive results.
Note: This role currently requires in-office presence 4- days a week at Loblaw offices in Toronto and Brampton
What you'll do:
Collaborate within the PC Optimum marketing team, cross-functional groups and external partners, including Digital Messaging, Loblaw Agency, and Loblaw Media to execute and bring cohesive campaigns to market
Review creative and manage multiple stakeholders’ feedback in a timely and efficient manner
Handle projects through all internal processes ensuring they are organized and on track including legal review, translations, workback schedule development etc.
Contribute to the achievement of business objectives, brand objectives, strategies and KPIs for PC Optimum
Pitch opportunities rooted in insights by staying close to trends and monitoring the competitive environment, improving current and future marketing initiatives for the brand
Bring a perspective on how new tests and learns can be implemented, measured and scaled to support the business
Report on campaign performance and regular marketing recaps to stakeholders highlighting what’s worked, not worked and area of opportunities
Manage and mentor one direct team member, a Marketing Specialist, and be a positive contributor to the larger PC Optimum Marketing team
Role Requirements:
University or college degree in business, marketing or an equivalent degree in a field of study related to the job
3-5 years of meaningful work experience in brand marketing.
Experienced in marketing campaign planning and executions.
Budget management and project management skills
Core Competencies:
Experience navigating teams in a large, matrixed organization
Strategic and results-oriented individual with strong analytical skills
Organized, with the ability to move quickly within a fast-paced environment
Resourceful, self-starter and proactive
Strong written and verbal communication to effectively liaise with internal and external stakeholders
An aptitude for data and insights with abilities to analyze data to provide key insights to inform marketing decisions
Good judgment and experience in the development of creative/communications, including brand standards, with a keen eye for detail
Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success.
Creative problem solver and strategic thinker with a strong work ethic. Highly organized, able to prioritize multiple projects effectively and work independently in a fast-paced environment.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.