Tokyo
9 days ago
Manager, Marketing, Culture & Social
From the day you start, you will be working with a top-notch marketing team at Tinder. You’ll have an amazing opportunity to join a company with a global footprint while working with a small elite team that your impact can be recognized.
Japan is one of our most fascinating and one of the biggest growing markets, where Tinder has played a huge role in defining how young people meet in the modern world. We are looking for a Manager, Marketing, Culture & Social to help us grow our business and elevate our brand perception in Japan. If you have marketing experience with a global brand, and a passion for new technology, we’d love to hear from you.  In this role, you will:Conceptualize creative, culture-driven marketing campaigns to further strengthen Tinder’s brand relevance and emotional connection with Gen Z in Japan Plan and execute integrated marketing activity for Tinder with ‘Always-on’ approachDrive user growth by leveraging social media, culture, viral elements, stunt activations, and impact-driven marketing campaignsTranslate Gen-Z trends into user-first experiences and stay current with cultural trend to tackle brand problem in creative approachDirectly/Indirectly manage day to day marketing operations on social, digitalOwn logistics of project plans including timelines, budgets, and reports

We are looking for:4~6 years of experience in social media, content or cultural marketing including events activations within industries such as youth culture and consumer techDeeply passionate about Gen-Z culture in Japan, and can leverage those insights into compelling, high-impact brand narratives and experiencesSkilled in effectively leveraging external resources (agencies and partners) to achieve desired business outcomes and engage target audiencesProven track record of managing multiple, complex tasks simultaneouslyThrive in a fast-paced, global environment and works with autonomy, creativity, and a strong sense of ownershipA great teammate, who holds themselves and others accountableFeel personally connected to Tinder and Match Group’s mission to spark meaningful connections for every single personCommunicate fluently in Japanese and English

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