Seller Marketing LATAM team is building a team to accelerate new seller acquisition through Outbound channel. As leader of this team, you will partner with sales, product and marketing stakeholders to create and manage a team of Outbound Lead Generation. The person will lead teams to acquire and convert leads through partners, ads, events, website among other marketing channels. The team will qualify and actively engage those leads through a new team of Outbound Lead Generation specialists in a high-volume, outbound lead generation environment for Brazil. This cell will convert leads into Amazon sellers, supporting them through Registration, Verification and Listing process. The role will also own analytics and lead qualification cells for these acquisition channels.

This is an exciting role as the person will build the processes and the whole team, leading a large new team. Your success will be measured by building a results-driven team that attains activity-based metrics and qualifies new business leads to meet seller acquisition goals. To ensure the team's success you will manage lead sources and qualification processes;
build dashboards to monitor activities and pipeline; monitor calls and other engagement channels to improve conversion and response times; assess new seller benefits and incentives; identify training opportunities; make recommendations that include business insights and process improvements among other initiatives.


Key job responsibilities
- Define, prioritize and plan the execution of strategic marketing initiatives for 3P Marketing's outbound channels, including venda.amazon.com.br
- Create and lead the team responsible for create and execute both lead acquisition and conversion plans. Develop scalable processes and trainings to ramp up the team fast.
- Operate like a GM with an owner's mindset throughout the lead lifecycle . You will be responsible for understanding and leveraging the full marketing toolkit we have available to reach our business goals.
- Develop, own and track organizational goals, as defined through Operational Planning (OP) process. Communicate progress and work with teams with dependent programs. Ensure delivery of assigned organizational goals. Schedule and secure resources and manage cross-functional teams to deliver to these goals.
- Run experimentation to learn and improve results.

About the team
Seller Marketing LATAM team is responsible for driving new seller acquisition for the 3P Marketplace in LATAM through marketing campaigns. We own both strategy and execution of Marketing channels and programs.