POSITION SUMMARY:

The leader of both on-board MKT incl. destination MKT to our guests, who will need to design the strategy for the pre-cruise and on-board communication to drive both the revenue through PCP & on-board, and the guest experience, and work with the cross function as well as shipboard team to land the strategy through related touch points, promotions and activities. 

This leader will be laser focused on ensuring we’re set for success in the On-board Revenue agenda.  They’ll work to support he On Board Revenue Director and their On-board peer set to ensure we have the right products, marketed effectively across all distribution channels.   A large part of the role will be destination development focused - reappraising how we market Shore Excursions and coming up with the assets to drive penetration in this area. 

We need to step change PCP engagement across both global and local platforms and this leader will play a pivotal role in making the customer journey an enticing one.

This role also owns all Shore side driven Shipboard events from CNY to Christmas and everything in between and will own the creation of a themed calendar that we can utilize to motivate and create difference for the trade as well as our direct guests.   IP partnerships, themed rooms, celebrational add Ons will all form part of their exciting remit.

The role collaborates with internal partners – operations, shipboard, onboard revenue to align and implement initiatives and strategies, driving awareness and demand for onboard product offerings. Work with MKT team to get enough resource and opportunity to enhance OBR and guest experience, and work closely with Miami OBM team to ensure the fleet standard is applied with local insights. The role needs to lead the team to develop multi-channel strategies of onboard media channel, oversee creative and assets development, drive on board revenue, and enhance guest experience by providing right branded message.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

•Understand the insight of our guests and the business needs.

•Look for the issues and opportunities from pre-cruise to on-board and helps to drive OBR optimize the consumer experience.

•Design the strategy and align with the key stake holders and cross-function partners.

•Implement initiatives and strategies through all integrated onboard communications channels to generate, increase, and drive awareness and demand of existing or new onboard offerings. 

•Make sure the on-board communication and visual follow the brand guidelines and represent our brand image.

•Responsible for supervising ongoing day-to-day creative development and production of on-brand onboard assets (print, video & digital assets) to ensure they improve guest satisfaction experience.

•Maintains a rigorous calendar of all deliverables and milestones.

•Develop/Renew product communication materials (POSM, Product description etc.)

•Creation of PCP and on-board communications strategies, campaign and activities, communication materials to drive on-board revenue.

•Develops multi- channel strategies designed to improve operational executions and guest experience. Strategies include leading creative development, consumer facing communications (signs, flyers, videos, banners etc.) digital entertainment, talk tracks for shipboard teams, SOPs, etc.

•Review the effectiveness of OBM initials and optimize the plan based on data and collective feedback from key partners.

•Support global launch for new product communication plan

•Develop and maintain positive relationship with airlines, tourism board and special interest travel marketers to achieve a good information network

•Performs other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

 

QUALIFICATIONS AND EDUCATION

•Minimum 8 years of experience in sales or marketing position in tourism industry

•Bachelor’s in marketing or a Business-related major from full-time university is preferred

•Related industry or FMCG background is preferred

•Strong strategic thinking and business sense

•Strong business sense and data ability.

•Leadership and team management experience

•Strong project management skill

•Growth mindset and willing to work outside comfort zone

•Strong written communication skills with presentation skill

•Excellent English both oral and written skills

•Strong ability of under pressure and driven for result

•Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

•Strong understanding to cruise or outbound travel related industry is preferred