A Day in the Life:

Successfully plan, manage, and forecast global advertising budgets to maintain optimal levels of media mix and efficiency in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results across the team and organization. 

The starting salary for this role is $85K; commensurate with experience.

What You’ll Do:

Full ownership of Brand Marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation Plan and forecast global media investments and their associated returns with executive-level reporting Partner with Finance to produce monthly marketing forecasts, close-of-month reports, and long-range business plans Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights Lead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media Manage the identification and deployment of prospective media vendors, managing the procurement process, the vendor relationship, and performance reporting Develop and review digital materials for accuracy and timeliness of content, including creative trafficking sheets Oversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots Prepare pre-, mid-, and post-campaign presentations to report on media strategy against media goals Assess media campaign results and propose improvements Manage global media tagging needs and partner with Digital Experience to prioritize and monitor the completion of requests  Collaborate across functions to define the objective, scope, and prioritization of product initiatives. Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly basis Consolidate Brand Marketing budgets, with monthly deliverables  Propose, coordinate, and support strategic media plan negotiations based on established budgets by utilizing past campaign data to support the buy Establish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences and messaging  Manage aspects of digital marketing operations, including key publisher/partner relationships and agency support

 

What We’re Looking For: 

Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred)  3 -5 years of professional experience in digital marketing 3-5 years managing and implementing successful paid, omnichannel advertising strategies Google AdWords and Google Analytics expertise Travel industry experience a plus Expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results Media buying and planning experience Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures Agency experience preferred Proven track record of working under tight deadlines while keeping others on-schedule Proactive with account recommendations and sharing industry insights Highly proficient in MS Office, especially Excel Ability to collaborate with internal and external stakeholders across multiple functions and locations Ability to influence Flexible and adaptable; ability to work effectively in ambiguous situations  Excellent verbal and written communication skills   Excellent organizational and multitasking  Results driven, ability to make decisions and help solve problems Ability to drive process and organizational change. Ability to motivate teams and keep a positive attitude in a fast-paced deadline-driven environment. Ability to work under minimal supervision with a goal-oriented mindset. Ability to see the big picture and leverage critical thinking and decision-making skills. Excellent organization, time management, delegation, and prioritization skills. Courageous leadership and accountability.

 

What You’ll Get:

Up to 40% off any standard Hertz Rental    Paid Time Off Medical, Dental & Vision plan options Retirement programs, including 401(k) employer matching Paid Parental Leave & Adoption Assistance Employee Assistance Program for employees & family Educational Reimbursement & Discounts Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness Perks & Discounts –Theme Park Tickets, Gym Discounts & more