Job Description :

Overview: 

Pre-Mix is one of Diageo’s top three critical priorities. Winning in Pre-Mix is critical to maintaining share, as Pre-Mix is outpacing all other categories of spirits. Pre-Mix will be responsible for a projected 81% of all spirits growth over the next three years. 

70% of Pre-Mix flows through the Retail Channel, so it's a critical shopper marketing strategy and subsequent programing is a critical component to winning. We are looking for a dynamic and high-energy self-starter to lead Shopper Marketing. This person will guide strategic & creative deployment of brands across several key National Account customers. The role develops and implements customer specific retail programs intended to drive traffic, increase basket, and/or increase conversion and manage working across the team to develop industry leading selling support materials and tools to enable Every Day Great Execution across brand, channel and category to be used by field activation, sales and distributor teams. 

This role will work cross functionally with many internal and external partners in order to deliver best in class, quality sales support that is grounded in fact-based insights leveraging category, shopper and consumer insights that support retail leading to placements of Diageo brands on the shelf, on the floor for existing and new items across entire Diageo Pre-mix portfolio.

As a team, we are also moving in a direction where we are building and performing big, scalable insight driven programs that can be implemented along the full path to purchase and across Retailer physical and digital channels.

In addition to working hand-in-hand with the National Accounts Sales teams, this role will also work closely with the CP&A (Commercial Planning & Activation) and brand teams to 1) establish a feedback loop; to help them better understand the customer situation with national accounts so that they can develop programming that can be used by national accounts and 2) to take the programming and assets that they develop for their respective brands/categories and find a home for them with the national accounts customers. 

Additionally, you will work closely with our many agency resources as well as finance, legal, and our distributor partners.   

Complexity of Role:  

This role requires someone who can juggle many projects at one time and can flex their style based on the stakeholder/function they are interacting with.  There must be an understanding of data and insights and a preexisting knowledge of key national customers and shoppers.  Clear communication is essential as is strong project management.  There must be an ability to manage not only many projects and partners, but agency relationships too.  While this role does not have any direct reports, the ability to lead and influence decisions and decision makers is critical.   

Relationships/wiring.  Across internal stakeholders, agencies, and customers, there will be numerous relationships and opinions to manage in this role.  The successful candidate will be able to demonstrate their approach here and how they’ve been successful in the pastShopper understanding.  Shoppers today are influenced differently than shoppers of 10 years ago.  Do you have an understanding of what works in driving conversion?  are you up to speed on which shopper marketing levers to pull and when?  this role will need someone who is savvy and understands how to get consumers and shoppers to buy both in the off and on tradeBudget & Agency management.  There will be financial responsibilities in how we work most effectively and efficiently with our agencies

Should have: 

Ability to build adapt and/or build big, creative programs.  To develop & translate customer & shopper insights into customer specific activities and programs Collaborative spirit.  This position collaborates with many different parts of the organization.  You will work with sales, CP&A, brand, legal, agencies, and some of our distributor partners.  The collaborative spirit is also critical to build the much needed relationships with our customers; both on the buying side and even better, on the marketing side.   Flexibility.  As is often the case with this business, plans and direction will impact from time to time.  Multiple projects will present themselves at once and sometimes all of your key customers will have a major result at the same time.  Being able to prioritize and self-manage will be essential to the success in this position. Strong presentation skills.  Having a good data driven story is critical, but you have the ability to deliver it internally and more importantly externally to persuade our customers.   Creativity.  Creativity comes in many shapes and forms, but the ability to solve complex problems with creative solutions and the willingness to find new ways to grow the business is critical in order to flourish in this role.   

 
Top 3-5 Accountabilities

Create commercially grounded insight lead programs (across RTD & RTS) that create both a win for our key customers and a win for our brands Partner with customer sales teams to drive the programs all the way through to execution with key strategic account customersWork with analytics teams to measure success and scale

Qualifications and Experience Required

7+ years of experience CPG environment, track record of success in: shopper/customer marketing, brand activation, joint customer business planning. 

Ability to switch seamlessly between ideation and commercial. Proven ability to handle multiple projects with strong project management skills.Experience in Category Development, Category Management, Customer Marketing or strong commercial/sales experience.Strong previous experience with customers (off premise channels) shopper/customer marketing curriculum. Must have shown success with cross functional team management and strong influencing skills.Agency experience (first-hand or management of agencies) a plus.   Advanced working knowledge of Excel and PowerPointStrong ability to take information from multiple data sources and tell a tight, concise commercially relevant story

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2024-08-27

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.