Manager, Programmatic
Publicis Groupe
**Company description**
As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by the thing that matters most – business outcomes.
Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation.
It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence. To achieve this, we will continue to adapt, evolve, and innovate. We will strive to perfect our craft and elevate the work every single day.
**Overview**
The Programmatic Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
**Responsibilities**
**Key Responsibilities:**
+ Effectively communicate digital strategies and rational for tactical approaches for each campaign
+ Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
+ Develop, grow, and maintain relationships through exceptional client service
+ Formulate proposals for new client opportunities
+ Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
+ Partner with Analytics team on campaign measurement reporting and insights generation
+ Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
+ Work with media partners to ensure accurate platform implementation
+ Troubleshoot issues on all pre-production and live campaigns
+ Oversee campaign QA process
+ Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
+ Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
+ Attend client meetings
+ Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
**Qualifications**
+ 3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
+ Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, AOP, AAP and Facebook and X APIs
+ Understanding of traditional and interactive media planning elements
+ Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
+ Strong analytics, organizational, and communication skills
+ Client facing experience with the ability to identify risks and effectively manage through issues
+ Previous leadership/management experience is a plus
+ Strong project management skills
+ Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
**Additional information**
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $73,910 - $101,200. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/05/2025.
All your information will be kept confidential according to EEO guidelines.
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