REQ12473 Manager, Public Relations (Open)

POSITION SUMMARY:

Reports to Director, Innovation & Public Relations, as a key talent to specialize PR efforts towards key market of Melco, Mainland China, aiming to enhance positive brand image of Melco, and drive more traffic from Mainland China to Melco, Macau.

PRIMARY RESPONSIBILITIES:

Essential Duties and Responsibilities include the following (other duties may be assigned):

Support Line Manager to closely monitor Industry trend, luxury trends and segmented consumer insights in Mainland China, to come up annual and monthly PR Plan for all properties of Melco in Macau, specialized for the key market, Mainland China.Work with line manager to build up communication partner pool, not limited to press, celebrity agent, art studio and enhance relationship, aiming to drive positive exposure of Melco brand.As a key stakeholder, based on annual marketing calendar, to work out media coop projects with key press in Mainland China, closely monitor project implementation, aiming to bring acquisition, wow effect to Melco brand.Manage related PR budget and agencies.

QUALIFICATIONS:

Experience

Above 8 years PR experiences, with solid PR knowledge specialized in Mainland China.Above 5 years working experiences for global well-known brands, in luxury retail, travel or entertainment industry, office locates in Mainland China.Excellent PR project planning and implementation experiences.Strong relationship with press editor and editor directors in Mainland China.

Education

Bachelor’s degree or higher.

Skills / Competencies

Fluency in English requiredFluency in Mandarin required