Mongkok, Kowloon, Hong Kong
19 hours ago
Manager, Retail Propositions - Hang Seng Bank (HK)

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Customer Propositions and Customer Management

We are currently seeking a high caliber professional to join our department as Manager, Retail Propositions.

Principal responsibilities

Lead customer acquisition / portfolio initiatives to drive customer growth and product penetrationDesign and develop digital onboarding journey from account opening to activationFormulate and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer baseDevelop and strengthen value propositions for mass retail segment, young and emerging affluent as well as other strategic segments and build corresponding capabilities to support the proposition pillars through customer insightsCollaborate with key business units, distributions and functions to ensure the proposition is properly delivered to customers with most optimal approachDevelop customer events, loyalty programs and partnership privileges and product offerings based on analytics insights, customer characteristics and needs to deepen customer relationshipStay on top of compliance requirements in particular sales and marketing-related, competition law and fair value principles to take timely actions to mitigate relevant risk posing to the bank, where applicableStay abreast of regulatory requirements to ensure all customer communications and initiatives are compliance to FIM and related policiesDevelop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction
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