The vision of Consumer Electronics (CE) Marketing is to establish Amazon as a premier shopping destination where customers seamlessly discover, research, and purchase the products they want. The Marketing Lead team is focused on generating incremental demand for CE products, improving operational efficiency, and raising the bar for the CE customer experience. We seek a high-performing, innovative, and results-oriented Manager, Senior Product Marketing to lead our Product Marketing team. In this role, you will drive customer engagement, product adoption, and vendor partnerships across the Amazon CE business.

The ideal candidate will be an experienced marketing leader who can think strategically and execute flawlessly. You'll need to be an effective thought leader and strong communicator who can earn trust with stakeholders across multiple teams, and coach your team to do the same. Success in this role requires strong analytical skills, attention to detail, and the ability to drive results in a fast-paced environment.


Key job responsibilities
• Lead the product marketing team to execute the CE Marketing 2025 operational plan
• Track, measure and report on channel results, contributing to business reviews regularly
• Present strategy, learnings and recommendations to senior leadership
• Work with partner teams to develop strategic partnerships for CE brands through merchandizing strategies to drive enjoyable customer shopping journeys
• Identify customer insights and leverage data to optimize marketing strategies and performance
• Oversee branded product activations and category marketing flips that generate customer excitement and sales.
• Lead high-impact seasonal events and "high velocity" sales periods like Prime Day and Black Friday
• Partner with tech teams to enhance the customer shopping experiences


About the team
The CE Marketing team is represented by "M in the DREAM organization moniker. DREAM stands for US Deals, Amazon Renewed, Entertainment (Home Entertainment and Video Games) and CE Marketing.