The Shopper Marketing Manager, Small Format Super Regional is responsible for defining and executing Red Bull´s Shopper Marketing strategy and programming in the Small Format channel Super Regional customers (including Wawa, ampm, RaceTrac, Murphy USA and Casey’s). This person will comprehensively develop and execute on-Brand Shopper Marketing initiatives that; meet shopper’s needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers. 

This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution. They will be the key Shopper Marketing representative at top Super Regional internal and customer meetings and responsible for the development of high value, custom and innovative programs. 

Simply put, the role sets Red Bull up to win in Small Format Super Regional Retail customers by expanding Brand impact and generating revenue driving solutions to retail challenges. 

The key performance indicators will define and develop the following in the Large Format Super Regional Customers: 

Red Bull Shopper Marketing strategy, activations & programs 

Custom Super Regional Large Format Shopper Marketing programming 

On-Brand, industry-leading Shopper Marketing programs 

Creative Concepts & Messaging for shoppers at retail points of purchase 

Communication Tools/Engagement for retail stakeholders and buyers 

Post-program analysis