JOB SUMMARY

The Signage Manager is responsible for overseeing the execution of all in-store signage, ensuring alignment with weekly promotions, visual hierarchy, and key initiatives from merchandising, marketing, and eCommerce. This role focuses on enhancing the customer shopping experience by prioritizing customer needs and objectives.  This position also manages the external agency responsible for signage production and installation.

 

ESSENTIAL FUNCTIONS

Manage in-store signage and customer communications initiatives for daily operations, events, collaborations, themes, collections, loyalty programs, credit card promotions, store openings/remodels, and other key initiatives. Develop store experience plans and briefs for marketing campaigns and visual merchandising initiatives, encompassing signage and store audio. Optimize the store experience for merchandising updates, balancing merchant priorities with customer needs to enhance self-service shopping. Manage a $3M+ annual budget, continuously identifying cost-saving solutions for existing and new programs. Oversee a quarterly store signage clean-up and audit system to ensure compliance with guidelines and standards. Establish and maintain standards for accurate, timely, and complete material delivery to stores and customers. Conduct post-analysis and hindsight reviews of store experience initiatives, documenting learnings and best practices for future projects. Manage monthly and quarterly signage updates for key visual areas, including endcaps and product tables. Collaborate with the merchandising team on signage requests and updates, including seasonal signage packages. Monitor and track substrate and material adjustments based on execution and store feedback to optimize results. Manage the signage fulfillment vendor to ensure timely distribution of requested signage to stores. Manage and track store signage communications, including store guide reviews, ensuring accuracy and clarity. Collaborate with the internal marketing agency on photography for in-store signage, working with relevant teams to secure appropriate imagery.

 

 

 

 

QUALIFICATIONS 

Bachelor’s degree in marketing, business, or a related field. 5+ years of experience in a retail organization or agency serving retail clients. Experience in a retail marketing organization or with retail clients is preferred. Excellent interpersonal and communication skills. Strong multitasking and organizational skills with meticulous attention to detail. Print production experience is a plus. Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).