Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

March 30, 2025

Shift:

Job Description Summary:

The Manager will be responsible for developing shopper and customer materials for SMDD (Supermarket, Drugstore & Discount store) channel. This includes instore POS material & equipment development, customer sell-in documents based on shopper and channel insights, and most importantly, full ownership of developing the “Instore Picture of Success” (PICOS = instore execution strategy/guidelines) closely working with both Brand Marketing Team & Bottlers. This role will be critical to drive full understanding of clear instore execution guidelines, as well as deep understanding of the background insights within the Coca-Cola system. We are looking for highly strategic, collaborative and results-driven leader who is eager/enthusiastic to learn about the channel & shopper marketing, data analytical/insights-driven, and most importantly has mindset to challenge the status quo and drive change and improvement throughout the Coca-Cola system with team spirit.

 

What You’ll Do for Us 

Develop PICOS based on global framework and channel/shopper insights. Be the owner to communicate PICOS understanding throughout the system

Develop SMDD channel Cross Category/Consumption Occasion-based POS material and equipment development working closely with Brand Marketing team and Bottlers based on deep understanding of channel/shopper insights and PICOS.

Develop customer sell-in material based on shopper/channel insights that will support Bottler negotiations and PICOS implementation of PICOS at the stores.  This includes development of Bottler sell-in materials and customer leaflets on a monthly basis, and also preparation for annual market tradeshows
Ensure tools are utilized based on PICOS/guidelines, track/review progress to ensure the materials are properly contributing to the business, and revise/finetune if any opportunities.

Work together with other team members to develop SMDD channel long-range plan and annual business plan. This includes evolution of shopper marketing including strategic direction of utilizing Retail media, digital media and 1st party data analysis.

Activate the system through cross-functional teams to develop and implement regional business plans and activation programs that meet brand, bottler, channel, customer and marketing partners’ needs to maximize key business objectives (ex. revenue, profit and volume). 

Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget. 

Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy. 

Partner with Franchise Leadership on market specific business opportunities utilizing assets. 

Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation. 

Acts as subject matter expert to ensure all region POS, packaging, programming, etc., protect the Company’s rights, trademarks and investment while meeting the needs of our customers and assets. 

Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives. 

 

Qualification & Requirements 

Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.

3+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG) including development of marketing programs as well as market/consumer data analysis.

Experience in commercial and/or customer leadership including Trade Marketing, channel planning or customer facing and key accounts

Ability to recognize, understand, and interpret consumer/shopper behavior, brand strategies, channel needs while turning this knowledge into actionable initiatives and results

Demonstrated personal leadership skills and influencing ability

Effective oral and written communication skills with the ability to create persuasive selling stories.

Solid Project Management, influencing & communication skills are required

Experience with digital marketing, social media, promotional events, and marketing campaigns 

Knowledge of consumer/shopper/trade insights

Working knowledge of media and agency management (preferred)

Fluent in English (business: reading, writing and basic conversations, making presentations)

Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.  

Proven ability to lead cross-functional project teams and influence others. 

Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.  

 

What We Can Do For You 

Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career. 

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.