PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global guidelines and ensure its execution in SK market with local relevancy.

 

KEY RESPONSIBILITIES:

Implement aligned Global Sports Marketing strategy and manage the execution of all contractual adidas obligations Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement Provide partners (athlete, team, federation, league) with the best service and excellent relationship management Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF, PAT etc. Input of SK market needs and requirements for create the best market partner portfolio. Establish and manage a brand-relevant local partner portfolio to support brand campaigns and activation plans. Support local events in close collaboration with Brand Activation team. Support global relevant events on occasions where the market is hosting the event (e.g. FIFA World Cup) align with the global direction. Track and monitor potential partners as well as current partners’ performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities. Ensure the consistency of global standard and apply to local partners’ agreement Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility High confidentiality is required for all information related to partners and contracts

 

KPI’s:

Secure relevant and in-time partner portfolio Partner performance and activation management – tracking and analysis Consistent partner relationship management Compliance to MWB guidelines Effective and efficient management of MWB and Product order & inventory

 

KEY RELATIONSHIPS:

Global SpoMa/ Brand Partnership Global & Local BUs Global & Local Brand Activation Brand Director Channels (WHS/Retail/ECOM) External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.)

                              

KNOWLEDGE, SKILLS AND ABILITIES:

Fact-based and strategic tactics required when securing partners Strong interpersonal and communication skills (e.g. relationship management, facilitation, etc.) Strategic thinking with deep sports marketing knowledge Experience in Sports Marketing- federation, clubs, SpoMa agency preferred Strong influencing skills and negotiation skills High presentation skills and MS office skills Experience in both market and above market organization preferred Experience in budget management Fluent in English (verbal and written) Fluent in local language (if applicable)

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

University degree in business with marketing focus and ideally exposure to sports or a University degree in sports marketing or other exposure to marketing Sporting goods industry experience preferred Proven track record in managing teams Over 5 years of Sports Marketing experience