The Agile Strategic Priorities Team works within SIA on the most impactful business opportunities across the enterprise putting themselves in the shoes of our marketing, sales, leadership teams and other functions to supply the right insight at the right moment to deliver better value propositions to Danone’s consumers, shoppers and customers. This Manger will report to the Senior Manager and play a proactive, collaborative role across our entire organization.

 

The Agile Team conducts consumer research to understand the landscape of needs, demand spaces, and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation. We build analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category.  We support answering a simple question: “where should we prioritize and hunt for future value?”

 

The team is tasked with building and codifying best in class capacities across all of SIA. The goal is to build efficiencies in research and methodologies, as well as universalizing approaches. This helps SIA team members get buy-in from their stakeholders, build better relationships with vendors, and embed impactful metrics and analytics across all of Danone.

 

We contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision. As a function we are embedded into these performance rhythms to keep a finger on the pulse of the business and bring the right data and insight to enable agility in strategic and tactical course correction. Answering the simple questions: “Did we do what we said we would do? Did we execute as expected? Did it deliver as expected? Where were we wrong? What do we need to do differently?”

 

Who are we looking for?

 

Simply put, we’re looking for an Agile Team member who can work cross functionally and be creative with research methodology, strategic insights, and business and data analytics. You’re right for this role if you’re a bit of a unicorn – experience with a wide range of consumer research methodologies, you can juggle multiple projects and timelines at once, and you are able to see the big picture business objectives and determine how to action against them.

 

We are looking for future business leaders with a passion and track record for leveraging insights, data and analytics to unlock transformational growth. Someone with intellectual curiosity who wakes up excited to design problem solving structures to uncover new innovative opportunities.

 

The ideal candidate is business-minded, consumer/shopper/customer-centric, self-motivated, strategic thinker who is driven for results. Finally, you need to be passionate about learning, objective about the data, and open to collaboration and debate.

 

The base compensation range for this position is $110,000-$130,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

Key Experience:

B.S./B.A. (required) Marketing, Business or related fieldM.S./MBA (preferred) in Marketing, Business or related field5+ years of experience in market research, consumer insights or related area. Consumer packaged goods experience preferred.Multiple-function experiences – candidates who were power-users of analytics and insights and have leveraged to drive better business decisions from multiple perspectives (i.e., marketing, commercial/sales, category development/management, insights, analytics, RGM, agency side, customer/retailer side

 

Knowledge, Skills and Abilities:

Innate curiosity to understand human behavior and build consumer intimacyDeveloping and executing research plans with autonomy grounded in understanding of the business challenges and opportunitiesDesigning and leading quantitative and qualitative consumer insight approaches that build brands and drive strategic action (i.e., value proposition testing, brand building, creative testing, interpreting Loyalty Card Data; Demand/Occasion work, Shopper mission/behavior studies, etc.)Strong storytelling skillsBroad understanding of marketing research techniques and applications Proven record of influencing business decisions with fact-based insights with competitive intelligence, retail intelligence and persuasive communication to drive better business outcomes.Hands-on experience with Nielsen/IRI or other POS/Retail Sales data source; Kantar/GFK or other household panel sourceExperience with the design, synthesis, and application of repeatable, scalable insights and analytical frameworkProven track record of building strong relationships across the organization and continuous improvement of processesExperience with managing external insight partners, interpreting data & analytics both quant and qual, from design through delivery

At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of one of the largest Certified B Corps™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU.

Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

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